As summer comes to an end, 70% of parents admit to feeling exhausted after the summer holidays. To help people rest and recharge, solo, IHG Hotels & Resorts is launching a new NOMO (Night On My Own) package.
No kids, no partner, no pets, no housemates, just some time to unwind and be taken care of at a hotel – a discounted stay, 20% off food and drink (including room service), extra late check-out until 2pm plus other perks at IHG Hotels & Resorts properties across the UK & Ireland.
New data commissioned by IHG Hotels & Resorts, found that two-thirds of parents feel fatigued after the summer holidays; and a further 68% said that they needed a night on their own to recover. Moreso, 7 in 10 parents felt mentally or physically exhausted by the end of the school summer holiday season.
Parents aren’t the only ones in need of a night on their own, with a staggering 42% of Brits likely to book a night away on their own after the summer holidays, increasing to nearly 70% for those aged 25 to 34. A third also claim they would book a night away to pamper themselves in peace.**
Abbey Clancy, Model, TV Personality & Mum who has teamed up with IHG Hotels & Resorts to launch NOMO, said: “As a busy mum of four, I know how exhausting the summer holidays can be, and although I’m sad they’re over, it’ll also be really nice to have a bit of time on my own. Don’t get me wrong, I love spending time with my kids, but it’s just as important for parents to take a break too. I don’t want to feel guilty about needing a NOMO—a night on my own—because we all need time to recharge. And it’s not just parents, the summer is a busy time for everyone – it’s usually filled with social engagements, weddings, or travelling. So, I’m all about encouraging people to treat themselves and book into an IHG hotel for a well-deserved night off, we’ve definitely earned it!”
IHG’s NOMO package will help empower more Brits to hit the reset button and enjoy a solo escape. Available across more than 115 participating IHG properties nationwide, guests will be able to enjoy:
- Free breakfast
- Extra late check-out until 2PM
- 20% off a single occupancy one-night booking
- 20% off all food and drinks (including room service)
- Complimentary access to any pool, gym and spa facilities
More than a quarter (26%) of parents have not had a night to themselves, without family, for six or more months; and almost 1 in 10 haven’t had a night on their own in the last five years, according to the survey. Although 37% of mums and dads do feel guilty for having a night on their own, over three quarters (77%) recognise that having some time apart from their family occasionally – including partners – is important.
Respondents shared that if they could enjoy a night on their own, the top 5 things they’d prioritise would be: stay in bed (14%), take a bath (15%), binge a TV show (13%), open a bottle of wine (12%) or read a book (10%).