IHG Hotels & Resorts (IHG) debuts its new lifestyle brand, Atwell, in Greater China, with the official opening of its first property in Shanghai.
Centred on an exquisite lifestyle philosophy, the brand is dedicated to delivering high-quality stays for life-loving experience maximiser. Atwell features open-space layouts enhanced with vibrant colour accents, curated artwork decoration, and thoughtfully designed daily essentials. Together, these elements shape a residential atmosphere that blends artistry with comfort, immersing guests in an aesthetic lifestyle. Each stay is designed to let guests not only feel the familiarity and comfort of home but also enjoy the surprise and pleasure beyond home.
Building a new territorial home with a stylish lifestyle
Atwell draws inspiration from the “living comfort” of home, creating a sense of belonging through warm and inviting spaces, premium amenities, and thoughtful touches such as a magazine corner to spark inspiration. At the same time, the brand conveys a refined “aesthetic lifestyle” by blending local culture with modern design language. Through artistic spatial and visual presentation, each stay becomes a journey of discovering and appreciating life’s beauty.
Another highlight is the “smart home” experience. The hotel is equipped with a smart control system that supports both voice activation and one-touch service, enabling guests to easily adjust temperature and lighting, use smart appliances, and even work or relax at an adjustable-height desk. Bathrooms feature heated towel racks, while TVs support smart screen casting—ensuring a seamless stay experience. The hotel also offers Social Hub, a social leisure area with laundry facilities, fitness equipment, seating areas, and game consoles, enriching the guest experience with both practicality and fun.
“Local inspiration” comes to life through collaboration and innovation. Atwell represents the lifestyle boutique store “Dialecte”, which showcases independent designer brands, artist collaboration series, and environmental products, transforming everyday objects into expressions of lifestyle aesthetics and offering guests a unique sense of living. On the dining front, B.N.B Bistro takes its name from three signature offerings—Baozi, Noodles, and Beer—integrating them into a playful identity. With its semi-open, street-facing design, creative dishes, and craft beverages, the venue creates a neighbourhood-style social space where guests can relax and experience the cultural pulse of the destination.
First Atwell opens, embarking on a locally inspired lifestyle journey
Located in the bustling commercial hub of Wuning Road in Putuo District, Atwell Suites Shanghai Wuning offers 174 guestrooms designed around the brand’s commitment to living comfort. Each room is equipped with multi-functional smart home systems. Selected rooms feature high bar seating, creating a cozy private space for both leisure and work. The design reflects an exquisite lifestyle with details such as hand-painted striped coffee cups paired with premium freeze-dried coffee and artisanal snacks, magazine corners, curated artworks, embroidered robes and slippers, and minibars stocked with frozen treats and complimentary welcome amenities.
Guests can also enjoy a variety of thoughtfully designed public spaces: the semi-open streetside terrace B.N.B Café delivers relaxed dining and leisure;“Dialecte” lifestyle boutique store offers a new retail experience rooted in design and craftsmanship; and Gym & Laundry, where fitness, laundry, and social interaction meet everyday convenience. As the first Atwell in Greater China, Atwell Suites Shanghai Wuning is committed to enabling guests to experience the city’s vibrancy and cultural spirit, embarking on a journey that feels both familiar and refreshingly new.