The first step in an expanded strategic collaboration between the companies, this new initiative combines LG’s hospitality technology and connected-device capabilities with Marriott’s guest experience and enterprise technology infrastructure.
Marriott International and LG Electronics announced a long-term strategic collaboration focused on enhancing the guest experience, beginning with a cloud platform for guest room entertainment and technology. Marriott plans to adopt the jointly developed platform across its participating hotel portfolio, bringing a modern approach to in-room entertainment, and laying the foundation for device management, and connected guest experiences across Marriott properties.
State-of-the-Art Technology Meets Global Hospitality Expertise
Given Marriott’s long-standing relationship with LG, the company was selected to expand its work with the world’s largest hotel company to support its hospitality tech ecosystem starting with an innovative guest room entertainment and technology platform for next-generation guest experiences. Marriott is shaping the platform around guest experience, property operations, and enterprise integration needs, while LG is co-developing the platform, device management, and technical support behind it.
Beyond enhancing the guest room experience, the platform provides Marriott with a centralized enterprise management environment for its in-room technology. Marriott associate teams will now have the ability to monitor device health, performance, and status across individual guest room televisions, entire hotel properties, specific brands or groups of hotels, and even its broader property portfolio. This centralized approach enables faster issue identification, more efficient content and application updates, and improved operational visibility across Marriott’s global hospitality network.
A key feature of the technology is its in-room entertainment system, which supports linear TV, streaming and FAST channels including over 40 OTT applications and 250 channels. The television experience will also offer personalized advertising through LG Channels and client-side ad insertion capabilities.
Strategic Vision
The guest room technology will launch with an initial pilot across Marriott brands in 40 locations in the United States and Canada before potentially expanding more broadly in Marriott’s global portfolio, at participating hotels.
As the collaboration evolves, Marriott and LG intend to explore opportunities to extend connected digital experiences and centralized management capabilities into public and shared spaces throughout hotel properties, creating a more unified technology ecosystem across the hospitality environment.
