In a move that could redefine luxury business travel, LVMH has acquired a 20% stake in private jet provider Flexjet.
The investment marks a significant step in the French conglomerate’s expanding portfolio of ultra-high-end lifestyle offerings — and signals a powerful trend: luxury is no longer confined to fashion, jewellery and champagne, but taking off into the skies.
Flexjet, which is pivoting toward an exclusive club-style membership model, is at the forefront of this evolution. By offering personalised in-flight services, curated itineraries and signature cabins, it caters directly to the expectations of business travellers who value time, privacy and prestige.
The acquisition builds on LVMH’s 2018 purchase of Belmond, the luxury travel group known for its iconic hotels and trains. The continued development of Cheval Blanc and Bvlgari resorts underlines a clear strategic intent: capture the affluent consumer’s growing appetite for seamless, curated experiences that extend well beyond traditional product ownership.
Industry observers will note the rise of collaborative ecosystems as another key trend. Flexjet already partners with top-tier lifestyle names — Bentley, Ferretti Yachts, and Belmond among them — suggesting future tie-ins with Louis Vuitton, Dom Perignon and Dior may be on the horizon.
LVMH is not alone in this pursuit. Rivals like Richemont and Kering are exploring adjacent sectors, from luxury hospitality to experiential retail, driven by the same imperative: meet consumers where they travel, celebrate and unwind.
For British executives and entrepreneurs, this signals a new era where business travel can be as indulgent as it is efficient. It’s a bold reimagining of the journey — no longer just about getting from A to B, but about arriving in style.