Malaysia Aviation Group (MAG) has announced an exclusive partnership with Laura Mercier, appointing the luxury French cosmetics house as its Official Cosmetics Partner.
The collaboration introduces two professionally curated ‘signature looks’ for Malaysia Airlines’ cabin crew, placing emphasis on grooming excellence and personal empowerment as cornerstones of frontline service.
More than a cosmetic collaboration, the initiative brings together the worlds of luxury beauty and aviation hospitality with one goal: to uplift and empower the airline’s cabin crew who embody Malaysian Hospitality on every journey. With the guidance of Laura Mercier‘s global artistry team, the cabin crew will undergo exclusive training sessions designed to go beyond product application, equipping them with expert techniques, grooming best practices and the confidence to present their best selves. This initiative reinforces MAG‘s ongoing commitment to nurturing its people and elevating frontline excellence through world-class partnerships.
Aida Salfaraz Ahmad Fadzil, Chief Operating Officer of MAB Academy said, “Our cabin crew are the Ambassadors of Malaysian Hospitality, and how they present themselves is a key part of delivering that experience. Through this partnership with Laura Mercier, we are enhancing our grooming standards by providing our frontliners with global beauty insights, professional techniques and the confidence to represent the brand with poise and consistency.”