New premium experience pairs enhanced comfort, thoughtfully curated onboard offerings and intuitive technology with the JetBlue service customers know and love

JetBlue unveiled details of BlueFirst, the airline’s new domestic first-class experience. Available for booking this fall, BlueFirst builds on the airline’s JetForward strategy by introducing specially designed seating for customers seeking added comfort, advanced seatback technology with seatback ordering, and premium amenities with the caring service and great value that customers have come to love from JetBlue.

“Domestic first class has become easy to predict. We think it’s time for a fresh take,” said Joanna Geraghty, chief executive officer, JetBlue. “Customers are increasingly looking for more premium experiences, and BlueFirst gives them an elevated experience that feels distinctly JetBlue, with thoughtful touches, caring service and great value. It’s another way we’re bringing our JetForward strategy to life and giving customers more reasons to choose JetBlue.”

More Than a Seat. A Better Journey.

With the first aircraft debuting later this year, BlueFirst draws from the best of JetBlue’s award-winning hospitality combined with an elevated level of comfort, with highlights including:

  • Custom Comfort by Tuft & Needle®
    Traditional first-class comfort is reimagined with specially designed seats featuring Tuft & Needle’s T&N Flex™ foam. These optimized plush seats, only available on JetBlue, are designed to offer each customer personalized support and responsive pressure relief throughout the flight.
  • Recline and Relax
    Arranged in a two-by-two configuration, BlueFirst seating will offer five inches of recline and up to seven inches of additional legroom compared to JetBlue’s Main seats for a comfortable and relaxing travel experience.
  • Enhanced Entertainment
    Each seat will feature a stunning 13.3-inch seatback screen complete with Bluetooth connectivity, allowing customers to pair their own wireless headphones directly to the seatback entertainment systems. These advanced screens will include JetBlue’s newest iteration of Blueprint by JetBlue™, the airline’s personalized inflight experience platform.
  • Powering Up, Staying Connected
    Each seat will also feature in-seat USB-A, USB-C and 110VAC power to keep devices charged, and complimentary Fly-Fi ® high-speed internet continues to make streaming and staying connected easy from gate-to-gate.
  • Settle in and Unwind
    On overnight flights, BlueFirst customers will receive a cosy blanket and snooze kit designed to make it easier to settle in, unwind and arrive feeling refreshed.

“Customers told us loud and clear that comfort matters most, so that’s where we started. We worked with Tuft & Needle to create an added level of comfort that makes BlueFirst feel different from the moment you sit down,” Geraghty said.