M&I is delighted to announce its latest Flagship event, taking place from 30 November – 4 December 2025 in Dubai, the global hub of business innovation.
M&I Flagship Dubai will bring together the world’s leading MICE professionals for five days of high-level networking, meaningful connections, and immersive experiences that showcase the city’s vision, energy, and excellence on the global stage.
As the trusted benchmark in MICE events, the M&I Flagship format delivers unrivalled ROI and more opportunities to connect. Over three productive days, 150 leading MICE properties, destinations, and DMCs will meet with 160 top-tier buyers in a format designed to maximise business potential and create meaningful, long-term partnerships.
Richard Barnes, CEO of Worldwide Events, said: “Dubai continues to set the standard for innovation and ambition, making it the ideal location for our next Flagship event. M&I Flagship Dubai 2025 will provide a platform for the global MICE community to connect, share ideas, and explore new opportunities in one of the world’s most dynamic destinations. It’s about creating real value for our partners while highlighting the city’s unique ability to bring people and possibilities together.”
The host partner, JW Marriott Marquis Hotel Dubai, combines scale, sophistication, and seamless service in the heart of Downtown. As one of the world’s tallest five-star hotels, it offers breath taking skyline and waterfront views, 12 acclaimed restaurants and lounges, and a wealth of spaces designed for connection and collaboration. With over 10,000 square metres of adaptable event space, it provides the perfect setting for high-impact meetings and memorable networking.
A key strategic partner for M&I Flagship Dubai 2025, Dubai Business Events (DBE) – the city’s official convention bureau under the Department of Economy & Tourism – has helped shape the event’s bespoke programme of activities and evening experiences, showcasing Dubai’s innovation, culture, and world-class hospitality. With its global network and local expertise, DBE ensures every element reflects the city’s reputation as a world leader in business events and meaningful connections.
Another esteemed partner, 2xceed brings unrivalled expertise in crafting bespoke meetings and luxury experiences across the Arabian Gulf, delivering innovative, high-impact events that consistently exceed expectations.
Our opening night will take place at the spectacular Nikki Beach Club, famous for its Celebration of Life philosophy that encourages guests to savour the moment, enjoy good company, and appreciate beauty in all forms. We will close out the event at the iconic Jumeirah Emirates Towers, a landmark that epitomises Dubai’s vision and timeless elegance. Overlooking the glittering skyline, guests will gather for an evening of fine dining, reflection, and celebration – a fitting finale to an event defined by ambition, innovation, and shared success.
Why industry professionals should attend:
- 40 targeted meetings: Participate in 40 personalised, face-to-face meetings with AI matched buyers and suppliers. The focused 12-minute format ensures efficiency, purpose, and results.
- Location discovery: Strengthen relationships beyond the meeting room with curated local experiences that reveal Dubai’s unique blend of culture, innovation, and world-class luxury.
- Incentivise quality interactions: Evenings showcase the true essence of Dubai – glamour, elegance, and exclusivity – turning every networking moment into an unforgettable experience.