Oetker Collection has announced plans to open a new luxury property in St Tropez in 2027. Collaborating closely with the property’s owners, the Pariente and Essebag families, the new hotel is set to welcome guests just in time for the 2027 season.
Designed as a tranquil sanctuary, the hotel will resemble a small hamlet, featuring numerous two-story buildings, each offering stunning sea views. This expansion marks another milestone for Oetker Collection, which recently opened Hotel La Palma in Capri in 2023 and is preparing for the grand opening of the Vineta Hotel in Palm Beach next year.
“We are simply delighted to have such a trinity of new projects, from recently launching Hotel La Palma in Capri, to our forthcoming first US hotel with The Vineta Hotel in Palm Beach, and now St Tropez – all are bywords for glamour and destinations beloved by many of our dear guests,” said Timo Gruenert, CEO of Oetker Collection. “The St Tropez hotel contains all the ingredients of a true masterpiece, and we look forward to creating an unparalleled haven that embraces both the laid-back authenticity and sophistication of the region.”
The new St Tropez property will increase Oetker Collection’s portfolio to 13 hotels, including renowned names like Le Bristol Paris and Hotel du Cap-Eden-Roc. Despite this growth, the company remains committed to expanding its footprint slowly and carefully.
Situated between St Tropez and the beaches of Pampelonne in Ramatuelle, the hotel will be built on the former site of Le Mas Bellevue St Tropez. It will feature 52 rooms and suites, each with a private terrace or patio, surrounding a large infinity pool that will serve as the property’s focal point. Guests can also look forward to a substantial wellness facility, as well as bar and restaurant offerings that deliver the full Provençal experience, blending local flavours with an ambiance of glamour.
The hotel’s design is the work of French interior designers and architects Patrick Gilles and Dorothée Boissier from the Paris-based studio Gilles & Boissier. They aim to imbue the property with sophistication while maintaining the area’s prized tranquillity, using natural materials like aged tiles, local stonework, climbing vegetation, and wooden pergolas.