PPHE Hotel Group, the international hospitality real estate group has announced that following the successful conclusion of a recent public inquiry it has been granted planning permission for a mixed-use hotel-led development in London’s vibrant South Bank area.
Under the approved plans, PPHE will bring a novel 15-storey design-led mid-scale concept to the market comprising up to 186 rooms as well as two floors of office and light industrial floorspace, activated by a flexible use ground floor public space featuring an all-day dining bar and café. The building’s design will focus heavily on sustainability, transforming a former brownfield site, and targeting a BREEAM ‘Excellent’ environmental accreditation.
The development site is located on Westminster Bridge Road opposite Lambeth North Station with easy access to London’s most iconic landmarks, cultural spots (including historic Lower Marsh Street) and nearby transport links. It will be PPHE’s fifth hotel in the vibrant Waterloo area, popular with tourists and corporates alike. PPHE purchased the site for £12m in 2019 and it is currently working on detailed designs for the project.
The plans reflect PPHE’s strong track record of creating stakeholder value through its ‘buy, build, operate’ business model as well as its commitment to expanding its presence in London.