Sheraton Jumeirah Beach Resort Unveils Stunning Transformation Where Timeless Elegance Meets True Comfort

Andrea Thompson

ByAndrea Thompson

November 5, 2024

Sheraton Jumeirah Beach Resort is delighted to unveil its stunning transformation, ushering in a new era for this iconic property in the Jumeirah Beach Residence.

This beautifully renovated resort has been designed to offer guests an experience centred around relaxation, warmth, and harmony. At the heart of this redesign is a thoughtful fusion of contemporary style, spacious accommodations, and a serene ambiance, all crafted to deliver an elevated and unforgettable guest experience.

As the first hotel built on the famous Jumeirah Beach Residence, Sheraton Jumeirah Beach Resort has long set the benchmark for premium and hospitality along Dubai’s iconic shoreline. Over the years since opening, Sheraton Jumeirah Beach Resort has continued to offer exceptional service and unforgettable experiences to guests, some of whom have been regular visitors for over 28 years, which is a true testament to the amazing experiences they have had. With extensive renovations spanning rooms, suites, the lobby, and dining outlets, this investment ensures that the resort’s unique waterfront location and the unparalleled guest experience expected from Sheraton will continue to shine.

Every room at Sheraton Jumeirah Beach Resort has been meticulously enhanced to elevate both comfort and style, reflecting the beauty of its unique beachfront location. The reimagined rooms now feature relaxing rain showers and lounge beds in all categories above the Triple Deluxe Room, offering more space for relaxation. In the Junior Suite and Executive Suite Sea View, a 360-degree rotating TV seamlessly blends modern design with the latest technology, creating an unforgettable experience.

The rooms have been redesigned with productivity in mind, including integrated power and charging ports alongside layered lighting for optimal comfort. At the same time, they retain classic Sheraton signature amenities, including the luxurious Sheraton Sleep Experience platform bed. The guest bathrooms have also been completely redesigned, now offering walk-in showers and bath amenities by Gilchrist & Soames. The elegantly designed rooms and suites combine contemporary style, modern technology, natural textures, and neutral tones to provide Sheraton’s signature warm welcome feel, now with an updated modern ambiance of serenity.

At the heart of the refreshed Sheraton Jumeirah Beach Resort is the reimagined lobby, showcasing Sheraton’s latest brand elements. As the “Public Square” of the hotel, this welcoming, open space invites guests to connect with others or enjoy solitude while still feeling part of the community. Signature Sheraton concepts are featured here, including The Booths, &More by Sheraton and Studios.

The Booths are soundproof pods strategically placed throughout the lobby, providing private spaces for meetings or spontaneous phone calls, offering both privacy and a sense of connection to the vibrant atmosphere. Those looking for a morning coffee, light lunch, or refreshing evening drink can visit &More by Sheraton, which combines a bar, coffee bar, and market to create an inviting all-day opportunity for guests to relax and enjoy a wide selection of cuisine at any time that suits them.

The Studios serve as flexible gathering spaces elevated on raised platforms and enclosed by glass, designed to enhance focus while contributing to the energy of the public area. Additionally, Gatherings by Sheraton emphasizes the social aspect of the lobby, hosting curated events that bring together guests and locals, fostering meaningful interactions and enriching the overall experience at Sheraton Jumeirah Beach Resort.

Sheraton Jumeirah Beach Resort is a true dining destination with nine restaurants and bars. Notably, it introduces Seafield, Marriott’s newest brand outlet, offering an elevated Mediterranean dining experience. The resort also features Al Hadiqa, serving Levantine cuisine; the Zen-inspired Peacock Chinese Restaurant; and the Tacolicious food truck showcasing vibrant Mexican flavors. Guests can unwind at Bliss Lounge with views of Ain Dubai, enjoying a diverse menu that includes sushi, dumplings, and more. Additional offerings include three unique bars: Azure Pool Bar, Stella, and Black Goose Buns & Brews, each providing a vibrant atmosphere for enjoying food and drinks.

The resort maintains state-of-the-art amenities, including a private beach, temperature-controlled pools, and sports facilities like beach volleyball and indoor squash. Families can enjoy the children’s pool and the Pirates Club, which offers various activities to keep kids entertained.

Newly appointed Multi-Property General Manager Mohamed El Aghoury said, “We are absolutely delighted to unveil the newly renovated Sheraton Jumeirah Beach Resort. The transformed elements are a true testament to our commitment to excellence. Every detail has been thoughtfully crafted to reflect our pride and dedication to creating unforgettable guest experiences. We can’t wait to welcome our guests to share the beauty of our revitalized space!”

Mohamed El Aghoury has over 30 years of experience in the resort industry, across a range of properties and titles. The team at Sheraton Jumeirah Beach Resort is thrilled to see Mr. Mohamed El Aghoury’s return; he said of his appointment, “I have always enjoyed working with Sheraton Jumeirah Beach Resort and am very proud to return to this iconic resort as Multi-Property General Manager. The extensive renovations and transformation that the resort has undergone, along with the new elements like Seafield, are incredibly exciting and will allow us to give all our guests a truly exceptional experience.”