Opening in the bustling tech and business hub of Markham, Hilton’s new premium economy brand marks a significant milestone in its global growth
Hilton and JM Hospitality Inc. today announced the opening of Spark by Hilton Toronto Markham, marking the brand’s entry into the Canadian market. Situated in the vibrant tech and business hub just 28 kilometres north of Toronto, the opening of the first Spark in Canada signals an important growth milestone for the rapidly expanding premium economy brand.
Spark by Hilton Toronto Markham joins eight other Spark hotels in various stages of development across Canada, highlighting the brand’s impressive growth and appeal in the market.
Spark opened its first hotel in Mystic, Connecticut in September 2023, just nine months after the brand was first announced. In May, the brand marked its European debut with the opening of Spark by Hilton London Romford. Today, Hilton’s fastest announcement-to-market brand boasts more than 50 open hotels, and more than 275 hotels in the global pipeline.
Spark, a conversion-only brand, is scaling quickly due to its appeal to both developers and guests. With its innovative design, affordable rates, and guest-centric amenities, Spark delivers an exceptional stay experience that also aligns seamlessly with current travel trends. Additionally, the brand offers flexible development options and robust support from Hilton, making it an attractive choice for developers aiming to enter or expand within the dynamic hospitality sector.