Hybrid hospitality brand The Social Hub will make its first entry into the Portuguese market and double its footprint in Italy amid plans to open three new hubs in early 2025 in Porto, Florence, and Rome.
The move will bring the B Corp certified owner and operator’s portfolio of hubs – comprising hotels, student accommodation, & coworking spaces all under one roof – to 21 across 19 major European cities. These include places like Amsterdam, Barcelona, and Paris.
The Social Hub Porto, which will open in the historic centre of Portugal’s second largest city, will be the brand’s first in the country ahead of further expansion into Lisbon planned in the coming years. This will also be the first The Social Hub venue to include long-stay apartments as the brand’s hybrid hospitality proposition evolves.
New four-star hubs in Florence – The Social Hub’s second in the city – and Rome, will accelerate the impact of the brand’s pioneering community-centric, hybrid hospitality model in neighbourhoods across Europe. Both projects are part of company’s commitment to regenerative projects, helping transform disused and empty sites into vibrant spaces for people from all walks of life.