Hilton have announced the entry of its industry-disrupting premium economy brand, Spark by Hilton, to mainland Europe, with the signing of Spark by Hilton Stuttgart Sindelfingen.
Set to open later this year, the 103-room hotel, signed as part of a franchise agreement with Aspire Hotels GmbH, follows the successful launch of the first-ever Spark by Hilton in 2023.
Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton, said, “We are excited to introduce Spark by Hilton to Germany, marking a significant step in the brand’s expansion following its successful launch and rapid growth in the US.”
This partnership highlights Aspire Hotel Group’s commitment to enhancing the hospitality landscape in Germany by introducing innovative and guest-focused accommodation options.
Hilton’s fourth hotel in the Stuttgart metropolitan area, the property will be located in the city of Sindelfingen, home to a prominent Mercedes-Benz plant and the Mercedes-Benz Museum. Located just 16 minutes from Stuttgart Airport, the hotel is also a 3-minute walk from Sindelfingen’s train station, a short journey from Stuttgart’s main train station.
Ideal for guests looking to maximise the value of their travel budget without compromising on quality, the hotel will deliver reliable, friendly essentials with unexpected touches, and feature Spark’s signature amenities.,
The brand not only delivers exceptional value for guests, but also offers a compelling proposition for owners and operators. A cost-effective conversion brand, it provides a unique opportunity for existing properties by reimagining the premium economy segment and focusing on areas that drive the guest experience, while also providing a consistent look and feel across each hotel.