The Unlimited Collection unveils its two new rebranded properties in the UK

Andrea Thompson

ByAndrea Thompson

August 19, 2024
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Two properties of S Hotels & Resorts in Edinburgh and Leicester are set to be rebranded as part of The Unlimited Collection.

A brand dedicated to highlighting the distinct cultural allure of each property is set to rebrand the Mercure Edinburgh City Princes Street Hotel and The Grand Hotel Leicester. This partnership signifies the European launch of The Unlimited Collection brand, originally from Singapore.

The Unlimited Collection brings together a curated selection of independent hotels located in lively neighbourhoods, each boasting distinctive designs and catering to travellers seeking authentic and immersive local cultural experiences. Each property is designed to offer a unique experience reflective of its destination, standing as a local landmark that guides guests towards fascinating personal discoveries and vibrant community interactions.

By the end of 2024, the 169-key Mercure Edinburgh City Princes Street Hotel located in the historic heart of Scotland’s capital city will be rebranded as Mount Royal Hotel Edinburgh by The Unlimited Collection, offering unrivalled views of Edinburgh Castle. Standing as one of the key cities in the UK, Edinburgh boasts some of the most beautiful cityscapes in the world, with its mediaeval Old Town and neoclassical New Town named a UNESCO World Heritage Site in 1995. In the years following the pandemic, the city’s international airport, catering to both domestic and international flights, has experienced robust demand for leisure travel.

Meanwhile, The Grand Hotel Leicester will be known as The Grand Hotel Leicester by The Unlimited Collection from around spring 2025, welcoming guests to experience the opulence of the Grade II-listed Victorian building that has played host to several historic events. The hotel’s 104 rooms and suites, restaurant and extensive conference facilities will undergo refurbishment before reopening, ensuring memorable stays in this culturally rich Midland’s city. Leicester, renowned for its vibrant arts and culture scene, is home to numerous galleries, museums and theatres hosting a diverse array of events. Additionally, it holds historical significance as the burial site of King Richard III, whose tomb lies within Leicester Cathedral. Conveniently located just one hour away from London, Leicester offers a captivating blend of heritage and contemporary experiences.