TRIBE, the bold design hotel brand of the Accor Group, is delighted to announce that it has reached the symbolic milestone of 20 properties around the world.
Each TRIBE address is the embodiment of a contemporary lifestyle, with well-thought-out design spaces that invite conviviality. But the TRIBE adventure has only just begun, as the brand is planning no less than 40 openings! The opportunity to prove that modern hotels can be of quality while remaining affordable.
“Reaching the milestone of 20 hotels is just one step in our TRIBE ambition, which is committed to rewriting the codes of contemporary hospitality,” said Jean-Yves Minet, General Manager Midscale and Economic Brands, Accor. “TRIBE hotels are designed as innovatively designed spaces that are elegant, practical and comfortable, offering everything that really matters to travellers, without the frills. Our design teams focus on the essentials, creating lively and functional places where people can work, relax or play, while maintaining excellent value for money. As we expand, our primary focus is on delivering bold and unique experiences, so that TRIBE continues to define the contemporary lifestyle for travellers around the world.
“Accor is fully aware of the growing demand for lifestyle hospitality, which TRIBE fully meets by deploying an attractive hotel development offer for investors and owners alike,” said Camil Yazbeck, Chief Development Officer, Premium, Midscale and Economy Brands, Accor. “By combining the dynamism of its destinations with its design spirit, the TRIBE brand is part of a niche that appeals to both travellers and locals looking for conviviality and attractive interiors. TRIBE offers our partners and owners a higher average daily rate and an optimized layout, which leads to high gross operating margins and therefore better return on investment. In addition, TRIBE is particularly suited to brand conversions, which is in line with the commitment made by Accor and its partners to sustainable growth and hotel development. »