Uber has launched a strategic partnership with Earthshot Prize Finalist, ENSO to roll out its energy-efficient and low-emission EV tires across the UK and USA. The partnership is designed to support the tire technology company to grow internationally.
Earthshot Prize Finalist, ENSO is a London-born tire technology company that makes high-performance EV tires that extend EV range and reduce tire pollution. As part of this three year strategic partnership, Uber and ENSO will offer thousands of drivers in the UK and USA access to specially discounted ENSO tires via a dedicated Buyer’s Club.
London is Uber’s capital of electrification globally where almost 30% of Uber’s miles are now fully electric. The company has built up a £145 million Clean Air Fund to help drivers go electric in the city. Uber is the most widely available on-demand EV network in the world, providing millions of zero-emissions trips every month.
ENSO announced earlier this year that it is developing a $500 million carbon-neutral tire factory in the United States as part of its expansion. ENSO’s U.S. factory will be operational by 2027, directly employ over 600 people and produce more than five million EV tires per year.
The strategic partnership with ENSO is the first Uber has struck with an Earthshot Prize Finalist and part of a wider partnership with The Earthshot Prize, founded by HRH Prince William. As a new Founding Partner, Uber will nominate climate solution start-ups for The Earthshot Prize, an annual award worth £1 million given to five innovative climate solutions. Finalists will also receive mentorship and support from Uber engineers, as well as partnership opportunities.