Vueling has relaunched its loyalty programme, shifting towards a spend-based rewards model that reflects how much customers spend with the airline rather than how often they fly.
The revamped Vueling Club was unveiled at the FITUR 2026 trade show in Madrid and introduces a new four-tier structure for members: Basic, Smart, Plus and Premium.
The airline, which is part of International Airlines Group (IAG) alongside Iberia and British Airways, confirmed that customers will continue to earn and redeem Avios points across the wider IAG network.
Under the updated scheme, members will earn “tier points” based on their spending on flights and ancillary services. Higher-tier customers will unlock additional benefits including priority boarding, seat upgrades, fast-track security access and greater flexibility when changing flights.
Vueling said the relaunch reflects a broader shift in airline loyalty strategies, moving towards rewarding “customer value and commitment rather than just the number of flights taken”.
The changes follow recent developments elsewhere within the IAG group. Last year, British Airways faced criticism from frequent flyers and was forced to revise some proposed changes to its own loyalty programme as it moved towards a spend-based model rather than one based on distance travelled.
Vueling Club was first introduced in 2017, and the airline said the latest version of the programme will roll out to customers in the coming weeks.
The relaunch positions Vueling alongside a growing number of carriers that are rethinking traditional frequent-flyer schemes, as airlines increasingly focus on profitability, ancillary revenue and rewarding higher-spending passengers.