British designer Nicholas Oakwell to debut NO Uniform in New York City for the first time
Waldorf Astoria New York unveiled today ahead of its opening new team member wardrobes designed by NO Uniform, the specialist design studio led by acclaimed British couture designer Nicholas Oakwell. The partnership marks NO Uniform’s first venture with a New York City hotel.
With a reputation for redefining uniform design across the global hospitality sector, NO Uniform brings a fashion-forward and functionally tailored approach that perfectly complements the legacy and future of Waldorf Astoria New York. Rooted in the building’s art deco heritage and inspired by the city’s dynamic fashion scene, Oakwell’s designs blend timeless sophistication with a fresh contemporary edge.
The team members’ wardrobe collection draws inspiration from the elegance of the 1920s and 1930s, incorporating rich textures such as velvet and jacquard silk, reimagined with forward-thinking styling. The result is a distinctive, bespoke wardrobe that reflects both the architectural grandeur of Waldorf Astoria New York and the style of today’s global traveller.
Each piece in the collection balances style and practicality to support the team members’ varied roles while embodying the luxury and service excellence synonymous with Waldorf Astoria New York. Additionally, team members of the exclusive Waldorf Astoria Residences New York, which sit above the hotel, will also be fitted with NO Uniform wardrobes. All of the uniforms are made from responsibly sourced fabrics with longevity and comfort at the core of the design process, as well as attention to detail with subtle nods towards the property’s history and elegant design, such as tastefully engraved Waldorf Astoria New York buttons and the hotel’s signature blue and silver colour palette.
“Waldorf Astoria New York is a symbol of occasion, and the team member wardrobes are designed to reflect just that,” says Nicholas Oakwell. “We’ve created something that feels strong and modern, with a sense of fashion that resonates across generations.”
Wardrobe highlights include an innovative, monochromatic design perfect for a door person, featuring a long formal wool coat in the winter. A turtleneck sweater, tailored pants and chic black sunglasses complete the look. During transitional seasons, a calf-length belted camel trench coat is available. As the weather gets warmer, a camel bomber jacket will be paired with a matching shirt and chino designed for city living and inspired by the sandstone colour of the building.
Stepping inside the hotel and residences, guests will be greeted by front-of-house team members whose attire reflects both professionalism and poise, underscoring Waldorf Astoria New York’s ethos. Female front-of-house team members will don silver silk blazers and waistcoat suits offering both elegance and comfort that allow ease of movement throughout the day, while male team members sport a Prince of Wales check three-piece suit complete with shirt and tie – refined looks that reinforce their role as polished ambassadors of the guest experience. The wardrobe not only conveys sophistication but also empowers team members to feel confident and unified in their roles as the first point of contact for every guest.
The reimagined host wardrobe for Waldorf Astoria New York’s legendary Peacock Alley reflects the destination’s long-held status as New York’s premier cocktail bar. In the evening, male hosts will welcome guests wearing vibrant peacock blue suits with plush velvet blazers and fringed scarves, while female hosts will wear floor-length sequin gowns. The uniforms exude glamour and grace, making each guest arrival feel like a moment of celebration. During the day, female hosts will greet guests in polished silver silk tie-waist jumpsuits. The new uniforms offer both high fashion and versatility, supporting ease of movement while maintaining a polished silhouette. They’re a bold expression of legacy and glamour, designed to heighten the guest experience and mirror the elegance of the space itself.
Waldorf Astoria New York is currently accepting reservations beginning September 1, 2025. For hotel reservations and more information, please visit waldorfastorianewyork.com.