All 14 Zleep Hotels in Denmark are merging with the management company Core Hospitality to create one of the largest hotel operators in the country.
Danish hotel company Zleep Hotels A/S is merging with the third-party hotel management company Core Hospitality A/S, creating the 4th largest hotel operating company from Denmark. The merger happens immediately after a split with Deutsche Hospitality; while the German hotel group now owns 100% of the Zleep Hotels brand, Core Hospitality owns 100% of the operations in Denmark.
Combined, the new management company will continue as “Core Hospitality”, signifying its multi-brand strategy as a white-label hotel operator. Altogether, Core Hospitality now operates 19 hotels across five brands: 14 Zleep Hotels in Denmark, two Moxy Hotels in Norway, a Fairfield by Marriott and a Residence Inn by Marriott in Copenhagen as well as the Kirk Suites in Vejle.
“It was also my dream to be a white-label hotel operator. Now we truly are with five brands – and more to come,” says Peter Haaber, CEO of Core Hospitality.
By joining forces, the new Core Hospitality operating platform will leverage new levels of scale, allowing it to negotiate stronger rates with partners; to strengthen its commercial efforts across more hotels; to develop a larger talent pool; and to offer property investors the opportunity to maximize return on investment and minimize the stabilization period through the freedom of brand choice.