Australian luggage brand July has built its reputation on precision engineering, minimalist design, and a quietly obsessive approach to durability.
Founded with the aim of creating luggage that lasts a lifetime rather than a season, the company has steadily evolved from premium suitcase maker to genuine travel‑tech innovator. Its latest leap , CaseSafe, the world’s first integrated trackable TSA lock — marks a new chapter not just for July, but for the future of smart luggage.
CaseSafe emerged from July’s collaboration with Apple and Google, responding to a global rise in mishandled bags and the growing reliance on third‑party trackers. Instead of expecting travellers to attach AirTags or tiles, July built the tracking technology directly into the suitcase’s lock. The result is a seamless, secure system that works with Apple’s Find My and Google’s Find Hub networks, allowing travellers to monitor their luggage in real time from their phone or smartwatch.
Set‑up is instant: pull the activation tab, pair it with your device, and the case becomes part of your digital ecosystem. The system runs on a replaceable button battery with a lifespan of over a year before needing to be replaced.
Testing the Navy July CaseSafe Checked model – a striking, modern shade that stands out on the carousel without shouting. The case is built from aerospace‑grade German polycarbonate, a material chosen for its balance of strength, flexibility, and impact resistance. The corners are reinforced with July’s signature bumpers, giving the case a more robust feel than many competitors.
Inside, the layout is intelligently structured:
- A water‑resistant lining
- A hidden laundry bag
- A Y‑strap compression system
- Smooth, durable zippers
- Thoughtfully placed pockets for smaller items
The exterior features SilentMove 360° spinner wheels, which glide effortlessly even when the case is fully loaded. The multi‑stop telescopic handle feels sturdy, with no wobble – a small but important detail for business travellers who often navigate tight airport corridors at speed.
I took the CaseSafe on a long‑haul trip to Riyadh, tracking it through Heathrow, transit zones, and King Khalid International Airport. The tracking was flawless: the case updated its location quickly, and I could see precisely when it was loaded, unloaded, and moved across the airport. For anyone who has ever waited anxiously at baggage reclaim, this alone is worth the investment.
In use, the case felt exceptionally stable. The wheels handled polished floors, carpeted terminals, and kerbside surfaces with equal ease. Manoeuvrability was excellent – light, responsive, and balanced.
On the return journey at Heathrow, my heart sank when I spotted a scratch on the corner. But the polycarbonate shell lived up to its promise: the mark wiped clean instantly, leaving no trace. It’s rare to find luggage that looks this good and shrugs off wear so easily.
Verdict
The July CaseSafe Checked Luggage is a standout for business travellers who value reliability, durability, and smart functionality. The integrated tracking is effortless, the build quality is exceptional, and the real‑world performance is genuinely impressive. With over a year of battery life and a design built to endure global travel, this is luggage engineered for the modern traveller – and after testing it, I wouldn’t fly without it.