IHG Hotels & Resorts (IHG), a global leader in hospitality, launches new midscale conversion brand, Garner, in Europe with its first hotels opening in Germany.
The brand’s debut is in partnership with NOVUM Hospitality, one of Europe’s largest private hotel operators and have opened three Garner hotels in the space of ten days: Garner Hotel Hamburg Nord, Garner Hotel Elmshorn and Garner Hotel Augsburg – marking the brand’s first properties to welcome guests outside of the Americas.
Garner offers travellers quality stays at an affordable price point and is designed to deliver a relaxed, flexible and purposefully different experience for guests who are in love with life, not luxury. Embodying the brand’s ethos, each property will deliver the all-important things guests value most – a convenient location, a sound night’s sleep, free Wi-Fi, comfortable spaces and dependable amenities, including a warm reception, breakfast, 24/7 bean-to-cup coffee and a refreshing welcome moment on arrival. Guests won’t ever be far from something tasty to keep them going and will be able to purchase satisfying snacks available 24/7 in the Garner Shop.
The three hotels join IHG’s global portfolio of over 90 opened open or pipeline Garner hotels since the launch of the brand in 2023 and will offer all the essentials guests want for “easy going stays that get you on your way”:
Now open, Garner Hotel Hamburg Nord is located in the northeast of Hamburg. The 100-room hotel provides convenient access to the area’s shopping districts, restaurants, bars and transport links, making it an ideal choice for spirited, flexible travellers. In the hotel’s design, warm wooden elements meet pastel colours, creating a feel-good ambience.
Garner Hotel Elmshorn opened late October 2024 and is located next to the district’s business park, just 30 minutes from Hamburg. The 75-room hotel provides easy access to restaurants and cafes, bars, shopping districts, and transport links, suiting needs for both business and leisure travellers alike.
Garner Hotel Augsburg Nord is located in the lively city of Augsburg, in an area rich with culture and history, surrounded with a variety of attractions, from stunning architecture to local museums and galleries. The 132-room hotel offers easy access to the city and is fully equipped for business needs, making it the perfect choice for both business and leisure travellers.
The properties, converted from NOVUM Hospitality’s Yggotel, Select Hotels, and Novum Hotels brands, and follow an announcement between IHG and NOVUM Hospitality of a long-term agreement, to bring more than 50 Garner hotels to the country, in addition to over 50 Holiday Inn – the niu brand collaboration hotels and 12 Candlewood Suites hotels.