From fruity faves to meme-worthy bottles, these wines took over TikTok and now they’re about to land in your shopping cart
TikTok has done it again: turning budget bottles and quirky wine hacks into overnight sensations with millions of views and just as many opinions. From chicken-emblazoned rosés to moscato in oversized bottles, our FYP is starting to look more like a wine aisle. But do any of these viral vinos actually live up to the hype?
John Kelliher, wine expert at Grapeline Wine Tours, a company offering wine tasting tours and transportation throughout California’s most celebrated wine regions, uncorks six of the most talked-about bottles on the app to see which are worth sipping, skipping, or stocking by the case.
With expert input on flavour, structure and drinkability (not follower counts), here’s what’s popping off on #WineTok in 2025.
TikTok Wine Hits: 6 Bottles That Broke the Internet
1. Chicken Wine (La Vieille Ferme Rosé)
Why It’s Viral: Nicknamed “Chicken Wine” thanks to the charming rooster label, this budget-friendly French rosé took TikTok by storm for its easy-drinking charm.
Tasting Notes: Fresh with notes of red berries, citrus, and peaches, very approachable.
Price & Where to Buy: Around $10; available widely in the US and UK.
Best For: Everyday rosé lovers and casual dinner drinkers.
John’s Take: “It’s fresh, consistent and stylish without pretension – a true ‘chill’ wine.”
2. Whispering Angel Rosé
Why It’s Viral: TikTok turned this Provençal rosé into a social status symbol, with influencers sipping it poolside and staging blind taste tests against Brad Pitt’s Miraval. The hashtag #whisperingangel has racked up hundreds of thousands of views, cementing its place as the pale pink of choice for bougie summer drinkers.
Tasting Notes: Dry and medium bodied, with floral and fruity notes of lavender, raspberry, and cherry.
Price & Where to Buy: Around $25 at Wine.com, Target, and boutique wine retailers.
Best For: Rosé loyalists, trend-savvy hosts, and anyone who refuses to drink anything darker than blush.
John’s Take: “Whispering Angel delivers on its reputation with its crisp, restrained, and beautifully structured taste.”
3. Spicy Sauvignon Blanc Hack
Why It’s Viral: Jalapeño slices + sauv blanc = a fiery twist that’s summer’s most divisive DIY drink.
Tasting Notes: Tangy citrus with a hot, vegetal kick. It’s more fun than finesse.
Where to Try It: Use any herbaceous sauvignon blanc ($6–$15).
Best For: TikTok challenge types and spicy margarita lovers.
John’s Take: “It exaggerates the green pepper notes in sauvignon. Not for the faint of palate.”
4. XXL Moscato
Why It’s Viral: Sweet, fruity, and packing a 16% punch, this bottle made waves for its size and bold flavour.
Tasting Notes: Comes in different flavours, bursting with mango, peach, and tropical bubbles.
Where to Buy: $9–$11 at select retailers and TikTok Shop.
Best For: Fans of sweet wines, partygoers, and dessert drinkers.
John’s Take: “It’s not subtle, but it’s loads of fun. A sugar bomb with serious fanfare.”
5. Miraval Rosé
Why It’s Viral: Between the celeb cachet and TikTok taste-offs, Brad Pitt’s Miraval Rosé keeps returning to the spotlight.
Tasting Notes: Stone fruit and exotic florals like hibiscus, with a saline finish.
Where to Buy: $22–$26 at most premium retailers.
Best For: Patio brunches and collectors of celebrity wines.
John’s Take: “Elegantly structured and aromatic, it’s a fine representation of the region.”
6. Rosorange (Aldi’s Rosé‑Orange Hybrid)
Why It’s Viral: It’s pink! It’s orange! It’s $8! This hybrid wine caught fire for its eye-popping label and unusual flavour.
Tasting Notes: Candied citrus, orange, and quince.
Where to Buy: UK Aldi stores (US availability spotty).
Best For: Orange wine newbies and lovers of all things aesthetic.
John’s Take: “Fun and slightly edgy, Rosorange is great for entry-level orange wine fans.”
John Kelliher, wine expert at Grapeline Wine Tours, commented: “Viral wines can open the door to discovery, but it’s what’s in the glass that counts. Whispering Angel and Miraval back the buzz with elegance and craft, while Spicy Sauvignon Blanc and bottles of XXL Moscato are more about the spectacle. While they’re fun, bold, and perfect for certain moments, not all of them are built to impress beyond the trend.
“At the end of the day, the best wine is the one that surprises you, lingers on your palate, and keeps you reaching for another sip, whether it’s viral or not.”