The rise of Wrexham is one of  the greatest stories to ever come out of Wales, and even fans of other clubs have been able to get behind their incredible rise through the football pyramid.

The best thing about Ryan Reynolds and Rob McElhenney’s takeover has been the way they have managed to extend the club’s influence far beyond the results on the pitch.

Thanks to Welcome to Wrexham, there are now millions of supporters of the Welsh club around the world. This could lead to new opportunities to tap into this expanding audience.

Wrexham Now Have an International Audience

When Welcome to Wrexham first started airing, it spent a lot of time focusing on the loyal local support. The club had loads of fans in the city and the surrounding area, but few people outside of the UK football scene knew much about it. Thanks to the hugely successful documentary, that’s all changed. Now, there are Wrexham fans all over the world, particularly in North America.

According to the latest figures, Wrexham are now the seventh-most popular club in the world behind Rangers, Manchester United, Liverpool, Real Madrid, and Barcelona. This is an incredible achievement for a club that’s currently battling in the second tier of English football. It highlights the power of the documentary, and the commercial pull of the club’s celebrity owners. This huge audience has drawn a lot of attention to Wales, and businesses in the area can benefit from it.

Games and Competitions Could Keep Overseas Fans Involved

There are various ways that Wrexham could branch out to allow international supporters to feel more closely connected, even when they are thousands of miles away from the Racecourse Ground. For example, the club could create their own fantasy football offering, allowing players to compete for points across the season.

There’s also the idea of tapping into the booming online casino market, where there are already various football-themed games. Some of the top UK casino games based on the sport include Football Finals Xup and Football Roulette Live, highlighting that there’s a lot of interest in the sport in the iGaming market. An official Wrexham game would help the club reach yet another demographic.

Local Businesses Could Join Wrexham’s Digital Ecosystem

There’s an opportunity for local businesses to benefit from Wrexham’s newfound fame as well, with many companies in Deeside and North Wales having already tapped into the hype surrounding the club’s rise up the leagues.

One thing that businesses in the region could do is collaborate on digital draws with Wrexham-themed prizes. For example, hotels and restaurants in the area could club together to come up with a matchday package that includes food and accommodation. Visitors to participating locations could earn entries to the draw, giving them a greater incentive to spend with these companies.

Wrexham have shown how it’s possible to turn a football club into a global entertainment brand. Their influence is only set to grow in the next few years, and it means there will be plenty of chances for businesses to take advantage.