Ennismore, the fastest-growing lifestyle and leisure hospitality company, today announces the addition of six all-inclusive resorts in the Americas with over 1600 rooms and 900 keys across two properties in the pipeline.
This strategic expansion further strengthens Ennismore’s leadership in the high-growth, high-margin luxury all-inclusive segment.
Rixos debuts in Mexico
Three resorts in Puerto Vallarta, Cozumel and Cancun will undergo renovations and be
rebranded as Rixos Hotels, marking the arrival of the world leader in luxury all-inclusive to Mexico.
For over two decades, Rixos, founded by Fettah Tamince, has challenged the historical
perception of all-inclusive by creating a luxury experience with exceptional culinary
destinations and highly curated entertainment, with all aspects of a guest’s stay, from food and drink to activities and well-being, included in the booking price—a key differentiator from others in the market. Since 2017, Rixos, now part of Ennismore, has seen exponential growth, more than tripling its network and pipeline across Turkey, the Middle East, Egypt and Asia.
The remaining properties in Cancun, Acapulco, and Ixtapa will remain under the existing brand. The six resorts present an exciting opportunity to expand the group’s stronghold in the all-inclusive market, unlocking new avenues in the mid-scale segment in key destinations.
Ennismore’s ALL Inclusive Collection set for growth
In 2023, building on Rixos’ success, Ennismore launched the ALL Inclusive Collection, a curated selection of the best resorts from globally leading lifestyle brands, including Rixos, SLS, SO/ and Hyde. The collection ensures each resort delivers an exceptional experience every time, expressed through each brand’s unique vision and identity. All resorts will be a welcomed addition to the ALL Inclusive Collection.
Ennismore has rapidly strengthened its global position in the all-inclusive market, now
boasting an impressive network and pipeline of over 60 resorts, including Rixos Tersane Istanbul, Rixos Qetaifan Island North in Doha, Rixos The Palm Hotel & Suites, Hyde Bodrum, SO/ Sotogrande and SLS Playa Mujeres Cancun, which opened earlier this year.
Accelerating in the Americas
The addition of these six new resorts in Mexico reinforces Ennismore’s broader strategic focus on accelerating its growth in the Americas, a critical market for the group, by increasing its network to over 70 open and in the pipeline. To further solidify the group’s commitment to the region, it has opened an office in Cancun to support its properties in Mexico, which includes Our Habitas Tulum, SLS Cancun and Mondrian Mexico City.