Grupo Vidanta has announced the official launch of VidantaWorld, a vast new luxury universe that blends high‑end resorts, world‑class entertainment, next‑generation theme parks and global mega‑yacht voyages into one integrated travel experience.
Positioned as the company’s most ambitious project to date, VidantaWorld aims to redefine how travellers experience Mexico and, ultimately, how luxury vacations are imagined worldwide.
Unveiled in Nuevo Vallarta, the concept introduces a 2,000‑acre destination designed to offer “a new way to vacation” by merging breathtaking luxury with iconic entertainment and first‑ever attractions. Executive vice president Iván Chávez describes VidantaWorld as a place where travellers “can have it all,” from world‑class shows to personalised service and sea‑to‑shore experiences that linger long after departure.
A Multi‑Destination Luxury Universe
VidantaWorld spans two spectacular Mexican destinations — Nuevo Vallarta on the Pacific and Riviera Maya on the Caribbean alongside a new ELEGANT Ultra Mega Yacht offering international itineraries across the Caribbean and Mediterranean.
In Riviera Maya, guests can expect sumptuous luxury, family‑friendly thrills and the globally renowned Cirque du Soleil JOYÀ, the world’s first Cirque du Soleil dinner show that fuses high‑calibre performance with gourmet dining in a dazzling sensory experience.
BON Luxury Theme Park: A First for Latin America
At the heart of VidantaWorld Nuevo Vallarta is BON Luxury Theme Park, a Beauty‑of‑Nature‑inspired attraction that blends thrilling rides, gourmet dining and immersive shows — including a brand‑new Cirque du Soleil production housed in a custom‑built theatre. Set for a soft opening in 2025, BON is positioned to rival the world’s best theme parks, bringing an unprecedented level of entertainment and opulence to Latin America.
Adjacent to the park, the BON Park Hotel offers boutique‑style luxury inspired by the imagination and grandeur of the theme park itself, creating a seamless stay‑and‑play experience for guests seeking elevated comfort with direct access to entertainment.
Luxury at Sea: The ELEGANT Ultra Mega Yacht
Launching in February 2025, VidantaWorld’s ELEGANT Ultra Mega Yacht introduces a new standard of exclusivity at sea. Combining the privacy of a personal yacht with the amenities of a top cruise line, the vessel offers elite itineraries, personalised shore excursions and world‑class onboard service designed for sophisticated travellers seeking a high‑touch maritime experience.
High‑End Aquatic Escapes and Championship Golf
In Riviera Maya, the Jungala Aqua Experience offers a luxurious aquatic oasis with private cabanas, exhilarating slides and the longest lazy river in Latin America — ideal for families seeking upscale outdoor adventure. The adjacent Jungala Park Hotel provides spacious suites and top‑tier amenities with effortless access to the waterpark’s indulgent experiences.
Golf enthusiasts can enjoy championship‑level courses designed by legends Jack Nicklaus and Greg Norman, including the prestigious PGA TOUR Mexico Open at VidantaWorld, hosted annually at the Vidanta Vallarta Course.
A Landmark Moment for Mexican Luxury Hospitality
The launch coincides with Grupo Vidanta’s 50th anniversary, marking half a century of innovation in luxury hospitality and tourism infrastructure. Founded by Daniel Chávez Morán with a single hotel in 1974, the company has grown into one of Mexico’s most influential luxury hospitality leaders, known for its visionary, ground‑up approach to design and development.
VidantaWorld represents the culmination of that legacy — a bold, multi‑sensory, multi‑destination universe designed to elevate Mexico’s position in global luxury travel and offer guests an entirely new way to experience the extraordinary.
