Premium leisure carrier beOnd Airlines has announced a strategic partnership with Zameera, a next‑generation marketplace for curated luxury experiences.
The collaboration annouced ay WTM last week will see Zameera’s technology and curated content integrated into beOnd Holidays, the airline’s premium leisure division, giving travellers seamless access to exclusive activities across beOnd’s destinations. Experiences range from private island dining and superyacht charters to art immersions and bespoke wellness retreats.
“Through this collaboration with Zameera, we extend our promise of effortless, tailored luxury beyond the flight itself,” said Tero Taskila, CEO & Chairman of beOnd. “Powered by technology and authentic local expertise, guests can experience every destination in a more personal and meaningful way.”
Founded in Dubai, Zameera connects high‑net‑worth travellers with vetted premium suppliers worldwide. Its platform emphasises quality over quantity, ensuring every listed activity meets strict curation standards. “Working with beOnd allows us to reach travellers who value authenticity,” said Oliver Ikaheimonen, Founder of Zameera. “Luxury is not an add‑on but the foundation.”
Under the Memorandum of Understanding, the two companies will:
- Integrate Zameera’s technology into beOnd Holidays’ booking ecosystem.
- Co‑curate and distribute premium experiences tied to beOnd’s resort and route network.
- Establish a joint marketing and revenue framework through a co‑funded programme.
A 90‑day pilot phase will begin in late 2025, focusing on the Maldives, the Red Sea, and the Mediterranean, ahead of a wider rollout across the beOnd network in 2026.
The partnership reflects beOnd’s broader ambition to build a holistic lifestyle ecosystem that connects aviation, hospitality, and technology, while giving Zameera a global distribution platform for its luxury experiences.