The travel management scale-up is the only Italian company recognized as the “Best European NDC Client 2024” from Iberia during the FITUR trade fair in Madrid
The Italian travel management scale-up BizAway has been recognized as the only Italian company to receive the prestigious “Best European NDC Client 2024” award, alongside 15 other travel agencies worldwide. This acknowledgment highlights BizAway’s commitment to innovation and excellence in the travel industry, confirming the company as a key player in the adoption of NDC technology.
This recognition comes from the results BizAway has achieved and for its strong growth in IB NDC adoption, reaching 70% from 29% in 2024.
The NDC Standard
NDC (New Distribution Capability), still one of the most ambitious challenges in the travel industry, is a data exchange standard developed by IATA (International Air Transportation Association) that allows airlines to communicate directly with agencies or travel management companies. This enables them to provide personalized offers—based on booking history—create more dynamic content, and ensure better price transparency without additional surcharges. As a result, not only airlines and aggregators but also customers can benefit from a better overall experience, with tailor-made fares and enhanced post-sales services for cancellations or flight changes.
The potential of this system is also confirmed by the latest ITM Trending Survey 2024, which revealed that 82% of Travel Managers consider current booking tools to be lacking in flexibility and customization.
BizAway was among the first Italian companies to adopt this standard: starting in 2021, the platform provides its customers with more competitive fares and an increasingly diverse range of options. Today, 18% of bookings are made directly on BizAway platform, which has resulted in an estimated 10% reduction in ticket costs.
“We are proud to have received this important recognition. Our commitment in this area is always high, and our goal is to continue to grow by offering the best possible experience to our customers, in line with market evolution. While the NDC standard continues to present challenges in Europe, we believe that this, combined with our customer care and the experience of our professionals, fits perfectly into a comprehensive and efficient solution. This also represents a significant driver of innovation for the future”, says Luca Carlucci, CEO of BizAway.