Historic Hertfordshire estate near London set for major refurbishment under IHG’s newest brand, Noted Collection by IHG.
IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, today announced the signing of Theobalds Estate, Noted Collection by IHG, in the UK. The signing marks the first property to join IHG’s new premium collection brand since its launch earlier this year.
Located in Hertfordshire, Theobalds Estate, Noted Collection marks a significant early milestone for the brand. The UK signing underscores strong owner interest in the brand’s proposition for high-quality upscale to upper-upscale hotels seeking to preserve their individuality while benefiting from IHG’s commercial engine, and positions the UK&I as a launch and showcase market for the brand.
Rooted in one of Hertfordshire and North London’s most historic estates, Theobalds Estate, owned by Surya Hotels, part of Flying Trade Group, will bring a unique perspective to the Collection, drawing inspiration from its historic grounds and generous sense of space to create a stay that feels reflective, atmospheric and deeply connected to its surroundings.
Set within 55 acres of historic parkland near Theobalds Grove, just 35 minutes from London Liverpool Street, the partly Grade-II listed building previously served as an 18th century residence for the Royal Family. The property will undergo an extensive refurbishment to restore it to its former glory and once completed, it will join Noted Collection by IHG – a premium collection of hotels, each shaped by individual character, setting and story.
The hotel and adjoining health club is set to be one of the UK’s leading wellness and leisure destinations. New facilities will include a spa, gym and dedicated wellness centre offering hyperbaric oxygen therapy, red light therapy, performance coaching, reformer Pilates, a spin studio, an outdoor spa garden and longevity‑focused programmes, alongside the introduction of padel courts and the installation of air conditioning throughout the property, including the Grade II listed building that was home to King James I in the 17th century.
The hotel’s outbuildings will also undergo full refurbishments, including a 25-metre outdoor heated pool Lido which will be renovated to include a wellness spa, restaurant and a children’s play area, while new access roads and a canopy at the main building are set to enhance the sense of arrival for guests.
The partnership also reflects growing momentum across IHG’s premium portfolio, with the owner, Surya Hotels, simultaneously signing voco Thatcher’s Hotel in Leatherhead, Surrey. This countryside property will undergo a refurbishment before joining the voco portfolio of more than 220 open hotels worldwide and over 60 open and pipeline properties across Europe, further highlighting owner confidence in IHG’s flexible, conversion-led premium brands.