The airline’s first aircraft honoring an international destination, the vibrant, community-selected design honors Dominican culture and JetBlue’s deep-rooted connection to the country

JetBlue (Nasdaq: JBLU), the largest airline serving the Dominican Republic, today unveiled Quisqueya la Bluebella at Santo Domingo’s Las Américas International Airport (SDQ), a vibrant new aircraft livery celebrating Dominican pride and a major milestone for the airline. The newly designed Airbus A320 honors the country’s rich culture and JetBlue’s deep connection to the Dominican community. Created by Dominican artist Willy Gómez, the design was chosen by the public earlier this year.

The name Quisqueya la Bluebella is a playful nod to the beloved patriotic phrase “Quisqueya la Bella,” reimagined with JetBlue’s signature flair. The design was introduced during a celebratory event in Santo Domingo, where customers, community members, local leaders, and JetBlue crewmembers gathered to celebrate Dominican culture and see the aircraft up close.

Through Gómez’s artistic eye, the aircraft’s creative design is meant to capture the spirit of the Dominican Republic through color and movement. Flowing lines and dynamic shapes echo the rhythm of merengue and bachata, while vibrant tropical tones reflect its warmth, resilience and energy, bringing to life the essence of everyday Dominican life.

From the Dominican Republic to communities across JetBlue’s network, and among its many Dominican crewmembers, it stands as a powerful symbol of belonging and shared identity. The phrase “Tamo’ aquí” (“We’re here”), featured on the aircraft belly, reinforces JetBlue’s ongoing presence and commitment—both at home and abroad. Today, JetBlue is the largest airline serving the Dominican Republic, with service to Santo Domingo, Santiago, Punta Cana, and Puerto Plata.

Quisqueya la Bluebella features design elements including:

  • The dominoes game, a beloved part of everyday Dominican life
  • Traditional musical instruments such as the tambora, güira, and accordion, representing the rhythm of merengue and bachata
  • The Cigüa Palmera, the national bird, symbolizing Dominican identity
  • Vibrant Dominican flowers that reflect the nation’s natural beauty
  • The Alcázar de Colón, honoring the country’s rich history
  • Palm trees and ocean waves, representing the Dominican Republic’s landscapes and coastal culture
  • Contemporary street-art influences that highlight modern Dominican creativity

In January, JetBlue launched its RD Orgullo que Eleva (DR Pride That Lifts) campaign, inviting customers, fans and members of the public to help select a design that would celebrate the Dominican Republic through a special aircraft livery. The campaign featured three concepts created by Dominican artists, Gómez, Los Plebeyos, and Lena Tolkens, each offering their interpretation of the Dominican culture, with Gómez’s design selected by the community.

At the heart of the campaign was JetBlue’s commitment to amplify authentic voices and celebrate local talent. Extending this effort beyond the design, JetBlue partnered with Centro Educativo Hogar Andres Boca Chica ahead of the unveiling. Led by Gómez, the initiative engaged and inspired the next generation of Dominican creatives through the creation of a community mural, which was showcased at today’s unveiling event. As part of this initiative, JetBlue also made a donation to support the organization’s ongoing work in the community.

As a part of the communities it serves, this summer JetBlue will celebrate the Dominican Republic and its diaspora as an official sponsor of the Dominican Day Parade in New York City on August 9. A float inspired by the newly unveiled Quisqueya la Bluebella design will make a special appearance, bringing the celebration to one of the largest Dominican communities outside of the Dominican Republic.