Kylie Minogue Wines has passed a major milestone, selling more than 27 million bottles globally since its launch in 2020.
The brand, now present in 36 international markets, continues to dominate the UK’s premium rosé and sparkling categories, with its Signature Rosé and Prosecco Rosé both holding number‑one positions.
Minogue marked the achievement by thanking winemakers, partners and customers, calling the six‑year journey “a dream” built on passion and craftsmanship. The portfolio has grown to nine wines, spanning premium rosé, sparkling, lighter‑alcohol and zero‑alcohol styles — the latter now driving nearly half of the UK’s no‑ and low‑alcohol sparkling rosé growth.
The brand’s Côtes de Provence Rosé is now poured at leading venues including Annabel’s, The Roof Gardens and Louie London, reinforcing its premium hospitality presence. Industry recognition continues to follow, with multiple gold medals and a place in the UK’s Top 100 alcohol brands.
With new releases, expanding distribution and strong category leadership, Kylie Minogue Wines shows no sign of slowing, a rare celebrity‑led label that has become a genuine global success story.