Point A Hotels has officially opened the doors to its newest hotel in Edinburgh’s prestigious St Andrew Square, marking the brand’s second location in the Scottish capital and its twelfth hotel across the UK and Ireland.
The opening represents another significant milestone in Point A Hotels’ continued expansion strategy, building on the success of its original Edinburgh property and reinforcing the growing demand for high quality, affordable city centre accommodation in one of the UK’s strongest year round tourism and business destinations.
Located just moments from Edinburgh Waverley Station, the new hotel places guests within walking distance of the city’s historic Old Town, New Town, financial district and world renowned cultural attractions. The opening further strengthens Point A’s presence in key gateway cities, with the brand continuing to focus on delivering exceptional value in prime urban locations.
To coincide with the opening of Point A St Andrew Square, the brand is launching a limited opening campaign designed to drive early occupancy while rewarding its growing community of loyal guests. The initiative forms part of Point A Hotels’ wider strategy to strengthen direct bookings and build long term customer loyalty as the brand continues to expand across the UK and Ireland.
Over a 10 day period, Point A Hotels will release 100 rooms per day at £100 per night, giving guests access to centrally located accommodation in Edinburgh during one of the city’s busiest periods, when hotel rates regularly exceed £300 per night.
The campaign is available exclusively to members of A List, Point A Hotels’ free loyalty programme, which offers exclusive room rates, complimentary breakfast, preferred room selection and discounts with local neighbourhood partners across the portfolio. By encouraging guests to book directly through its own channels, Point A Hotels continues to invest in creating greater value for customers while strengthening long term brand engagement. Promotional rates will be available for stays until 31 December 2026, with a new allocation of rooms released daily over the course of the campaign.
Point A Hotels has built its reputation around a simple philosophy: do the essentials brilliantly. Rather than investing in unnecessary extras, the brand prioritises what matters most to guests, including comfortable beds, thoughtfully designed rooms, outstanding city centre locations and genuinely warm hospitality, creating a streamlined experience that delivers both quality and value.
The launch comes as Edinburgh continues to experience sustained demand from both domestic and international visitors, with accommodation rates regularly reaching peak levels during major events and festivals. By expanding its footprint within the city, Point A Hotels is increasing access to centrally located accommodation without compromising on guest experience.
