Surge in UK Visitors Boosts Fiji Tourism

ByTravelling For Business

May 14, 2024
Split underwater shot of fish on reef looking back at Private beach bures on Turtle Island Resort in the Yasawa Islands

Fiji has experienced a surge in interest from UK and global tourists in the first quarter of 2024, with UK visitor numbers rising by 20% in February compared to the same month in 2023.

Overall, UK visitors have increased by 14.7% in the first quarter year-on-year.

Global tourism to Fiji has also surpassed pre-pandemic levels, with February 2024 arrivals reaching 54,732, which is 15.8% higher than in February 2020.

Jane West, Tourism Fiji’s Regional Director for the UK and Europe, expressed her delight at the positive trend, saying, “We are thrilled to see our numbers exceeding pre-pandemic levels and are grateful to our trade partners for sparking UK travellers’ interest in Fiji. Renewed airlift via Japan and Hong Kong, as well as a new connection via Vancouver, has boosted these numbers and provided travellers with increased options for contrasting twin-centre holidays.”

To accommodate the rising demand, Fiji is offering a range of new accommodations and experiences for 2024. The popular archipelago now caters to a variety of budgets and tastes, with several renovations and developments in progress to further enhance the destination’s appeal.

New openings for 2023/2024 include Waya Island Resort, a 17-bure adults-only property in the Mamanuca Islands, and the 324-room Crowne Plaza Fiji Nadi Bay Resort & Spa, which opened on February 1st following a multi-million-dollar overhaul (previously Pullman Nadi Bay).

Fiji’s tourism sector is poised for continued growth, driven by increased air connectivity and a variety of new and improved accommodations, making it an increasingly enticing destination for UK and global travellers alike.