Lake Maggiore has become Italy’s newest scene‑stealer thanks to the second season of Netflix’s hit series The Gentlemen, which has unexpectedly thrust the lake — long admired by Italians but often overshadowed internationally — into the global travel spotlight.

The show’s stylish crime drama unfolds against a backdrop of grand villas, historic hotels and dramatic Alpine scenery, giving viewers a cinematic introduction to one of Italy’s most elegant lakeside destinations.

Filming took place around the lake in summer 2025, with locations including Stresa, Verbania, Pallanza and Intra — towns known for their Belle Époque architecture, waterfront promenades and sweeping views. Iconic landmarks such as Villa Rusconi‑Clerici, the Grand Hotel Majestic and Piazza Garibaldi also appear on screen, showcasing the region’s blend of aristocratic charm and natural beauty.

But Lake Maggiore’s appeal extends far beyond its starring role. Stretching across Piedmont, Lombardy and into Switzerland, the lake is home to lush gardens, historic palazzos and the famed Borromean Islands — a trio of postcard‑perfect isles dotted with baroque villas and botanical terraces. Visitors can wander the cobbled streets of Stresa, explore lakeside cafés and boutiques, or take leisurely boat trips between waterfront towns.

For more active travellers, the surrounding mountains offer hiking and cycling routes, while the lake itself is ideal for swimming, sailing and watersports.

With The Gentlemen capturing its glamour and scenery for millions of viewers worldwide, Lake Maggiore is enjoying a well‑deserved moment in the international spotlight, a reminder that Italy’s most enchanting destinations aren’t always the most obvious ones.