The Luce, St. Pete Beach’s newest coastal lifestyle retreat, will welcome guests in early 2026. Joining Marriott Bonvoy’s Tribute Portfolio, this stunning beachfront escape is set to open early next year.
The highly anticipated new addition to St. Pete Beach’s vibrant shoreline, The Luce, a Tribute Portfolio Hotel, is set to make its debut early 2026. Owned by The LCP Group, helmed by CEO Francis Lively, and managed by Crescent Hotels & Resorts, the hotel serves as the newest addition to the Tribute Portfolio brand, the growing collection of characterful, independent hotels from Marriott Bonvoy. With 200 stylish accommodations, including a selection of bungalow studio suites, The Luce will offer guests a playful yet polished nine acre beachfront retreat designed for both relaxation and celebration.
“The Luce represents LCP’s commitment to creating distinctive hospitality destinations that elevate both the guest experience and the communities in which we invest,” said Lively. “With The Luce, we’re honouring the charm and culture of St. Pete Beach and we’re proud to bring a project to market that reflects this.”
The Luce will blend the warm familiarity of Bonvoy perks with a distinctly Floridian experience, celebrating endless sunshine, eclectic culture and the laid-back sophistication of Florida’s Gulf Coast. Visitors can savour two distinct dining experiences, capturing the flavours and spirit of St. Pete Beach. Sundrop, the property’s coastal-inspired lobby restaurant and bar, will offer indoor and outdoor seating with a vibrant seven-day brunch and dinner service. On the sand, Baby Turtle Beach Club will bring casual American Coastal fare to the beach and pool from day to dusk, perfect for daytime lounging and evening sunsets. Guests will enjoy direct beach access with a lively beach bar featuring St. Pete Beach’s largest pool, complete with curated experiences. Visitors will also experience The Luce’s signature lifestyle programming, including weekend yoga classes, live DJ “Groove Sessions,” a nightly sunset social and access to The Luce’s curated music playlist. Poolside cabanas, butlers, lawn games, a 24-hour fitness centre and a stylish retail boutique further round out the property’s offerings.
“We embraced our setting on one of the country’s top beaches, creating modernized rooms, meeting spaces, and dining experiences that embrace the outdoor lifestyle that we all seek in the sun,” said Peter Sullivan, Chief Operating Officer of The LCP Group.
From the moment guests step inside The Luce, they are immersed in an atmosphere that blends nostalgic charm with modern sophistication. The hotel’s design reimagines the playful spirit of the ‘60s and ‘70s in Florida through bold patterns, flamingo-pink accents and lush palm greens, layered with sleek stone, chic rattans and contemporary finishes. Statement fixtures and curated details nod to St. Pete’s eclectic, elevated style and relaxed coastal ease. Throughout the space, communal niche nooks invite celebration and connection for hotel guests and local visitors.
Guest rooms are outfitted with plush king or double queen beds, Lavazza café machines, smart TVs with streaming and premium bath amenities in partnership with Scandinavian haircare brand SACHAJUAN. Bungalow Suites feature private outdoor lounges with convenient QR code ordering, while Lanai Rooms provide semi-private outdoor seating just steps from the pool. The Luce’s design draws inspiration from St. Pete’s layered history, like the lush botanical sanctuary of Sunken Gardens and the kitschy charm of retro Florida.
The hotel will also boast over 14,000 square feet of combined event space across seven indoor and outdoor curated spaces designed to inspire connection, celebration and unforgettable moments. The Luce’s venues include a 2,280-square-foot ballroom, four versatile indoor options, and the Palm Court and the Palm Pavilion, which are located outdoors and feature breath taking backdrops of the Gulf Coast providing the opportunity to celebrate events with up to 200 people.
Conveniently located in the heart of St. Pete Beach, The Luce offers guests effortless access to the shoreline, local dining and the cultural vibrancy of Downtown St. Petersburg- home to acclaimed museums, galleries and boutique hotels. The Luce is easily accessible from several nearby airports, including St. Pete–Clearwater International Airport (PIE) and Tampa International Airport (TPA).
As a newly minted member of the Tribute Portfolio, guests of The Luce will be able to earn and redeem Marriott Bonvoy points during their stays and enjoy all the benefits of staying as a member. Marriott Bonvoy’s extraordinary portfolio offers renowned hospitality in the most memorable destinations in the world, with over 30 brands that are tailored to every type of journey. The global travel program also offers members exclusive experiences on Marriott Bonvoy Moments and unparalleled benefits including free nights and Elite status recognition.
The Luce is located at 6300 Gulf Blvd, St Pete Beach, FL 33706. For more information please visit www.thelucehotel.com.