Wyndham Hotels & Resorts has reported record expansion across Europe, the Middle East, Eurasia and Africa (EMEA) in 2025, underpinned by strong international and domestic travel demand.
The world’s largest hotel franchising company, with approximately 8,300 hotels globally, signed 173 new properties and opened 126 hotels across EMEA during the year, adding more than 11,500 rooms. Wyndham now operates over 770 hotels in the region, representing around 100,200 rooms.
The company said the growth reflects rising appetite for both iconic European destinations and emerging markets across the Middle East and South Asia.
Wyndham accelerated expansion in the upscale and upper-upscale segments, targeting experience-led stays in culturally rich and resort-led markets.
Recent openings include Dolce by Wyndham Siracusa I Monasteri Golf and Spa, Comwell Hvide Hus Aalborg, Dolce by Wyndham, Signature Cave Cappadocia, Trademark Collection by Wyndham and Wyndham Grand Udaipur Fateh Sagar Lake.
These additions reflect Wyndham’s strategy of blending local character with branded standards, particularly in leisure-driven and experiential markets.
Alongside its upscale push, Wyndham strengthened its economy and midscale footprint, responding to rising domestic and regional travel.
The company signed a landmark agreement with Soliteight to introduce 40 Super 8 by Wyndham properties across Spain and Portugal over the next decade, targeting secondary cities and key transport corridors.
In Saudi Arabia, a partnership with Le Park Concord will see the development of 100 Super 8 hotels, supporting the Kingdom’s Vision 2030 tourism ambitions and expanding access to branded, affordable accommodation.
Wyndham deepened its presence across Central and Northern Europe, including the DACH region, where an expanded partnership with Gorgeous Smiling Hotels added 25 properties across Germany and Austria.
Growth also continued across Georgia, Romania and Kazakhstan, reinforcing Wyndham’s footprint along emerging Eurasian travel corridors where rising domestic mobility is fuelling hotel demand.
Türkiye remains one of Wyndham’s largest global markets, with 130 hotels across more than 40 cities.
With approximately 50 million international visitors recorded in the first 11 months of 2025, the group expanded across urban, leisure and extended-stay segments. New openings include La Quinta by Wyndham Istanbul Kartal, Wyndham Alanya, TRYP by Wyndham Istanbul Beyoglu and Ramada by Wyndham Arnavutköy.
The company also launched its first branded residences in the country, Ramada Residences by Wyndham Istanbul Haramidere, alongside the world’s first branded cave hotel in Cappadocia.
India continues to rank among Wyndham’s fastest-growing markets in EMEA. In 2025, the company opened 29 hotels across Tier 2 and Tier 3 cities, addressing strong domestic demand and limited branded supply outside major metros.
Expansion is increasingly focused on leisure, spiritual and wedding destinations such as Udaipur, Pushkar and Jaipur. Wyndham also debuted in Bangladesh with Ramada by Wyndham Cox’s Bazar Kolatoli Beach.
Strong inbound travel to Southern Europe, notably Greece, Italy and Spain, combined with resilient domestic markets in India, Türkiye and the Middle East, has positioned EMEA as a core growth driver for Wyndham.
With branded residences, secondary city expansion and destination-led upscale openings shaping its strategy, Wyndham’s record 2025 performance signals continued momentum across both established and emerging hospitality markets in the year ahead.