Sun-bleached, unapologetically bold, and impossibly photogenic – Nikki Beach Saint-Tropez isn’t just a beach club. It’s a Côte d’Azur ritual.
Set along the iconic sands of Pampelonne Beach, this white-linen playground has long been a magnet for the jet set think CEOs slipping off their loafers, models lunching on sushi, and yacht crews touching down for Champagne-soaked afternoons. But beyond the splash of celebrity, Nikki holds its own as one of the Riviera’s most consistent crowd-pleasers: chic without pretence, indulgent without overwhelm.
Here, rosé flows as easily as conversation. The Mediterranean glitters just metres away. There’s no hotel key required, no hushed exclusivity – just a reservation and a willingness to lean into the moment.
And what a moment it is. DJs spin under palm-fringed canopies. White daybeds line the teak decking. Service is sharp, unfussy, and just the right side of glamorous. Whether you’re recovering from Cannes, wrapping up a Riviera pitch, or simply refuelling enroute to Monaco, it delivers that rare blend of energy and ease.
So if your next business trip needs a punctuation mark or celebratory full stop, you could do worse than a long lunch, a sea breeze, and one perfectly-timed toast here on the Pampelonne.