Hilton has reached an agreement with UOL Group to open a NoMad hotel in Singapore, marking its foray into the fast-growing luxury lifestyle segment in Asia Pacific. The debut joins NoMad London which opened in 2021 to international acclaim.
Developed in partnership with UOL Group, a leading Singapore-listed property and hospitality group, the new, 173-bedroom NoMad in Singapore will open in early 2027, bringing the brand’s refined yet eclectic approach to luxury hospitality, with a focus on sophisticated design, world-class dining and immersive cultural programming. Located on Orchard Road, the hotel will offer access to Singapore’s prime shopping and entertainment destinations while embracing the city’s vibrant cultural landscape.
Guests will be moments away from Singapore’s luxury retail corridor, abundant lifestyle experiences and local heritage enclaves including Arab Street, Bugis, and Chinatown, offering an authentic connection to Singapore’s rich culture and history.
NoMad hotels strike a unique balance – grand yet intimate, refined yet playful, classic yet contemporary – blending luxury with lifestyle to create thoughtfully curated experiences shaped by captivating interior design and cultural influences. Special touches, like bespoke local artworks featured in each guest room, bring the brand’s curated identity to life.
“NoMad is built on the concept of a hotel as a welcoming home filled with stories, where every detail – from its interiors and rich visual appeal to its thoughtfully curated dining experiences – comes to life. The signing of our first hotel in Singapore marks an exciting introduction of our brand to Asia Pacific,” said Andrew Zobler, founder & CEO, The Sydell Group. “This debut is just the beginning as we seek out the best destinations to introduce NoMad, with several deals in advanced discussions in destinations in North America, Europe and beyond.”
Each NoMad provides an immersive luxury experience localized for the destination, providing personalized service, and unforgettable design and culinary experiences.