Budget brand Travelodge is to give its UK properties a new “budget-luxe” refresh with 60 hotels set to be transformed during 2022.
The new design has been created following the creation of Travelodge PLUS brand, which has 15 city centre properties in the UK.
Travelodge is now remodelling its “core” brand featuring a new colour scheme for the renovated “multi-dimensional” rooms, which will include a desk, armchair, blackout curtains and free WiFi for 30 minutes.
The revamped hotels will also feature the Bar Cafe, which offers both a bar and restaurant, including different zones for working and socialising.
Craig Bonnar, Travelodge’s chief executive, said: “This is our most radical transformation to date and has been created in response to ever increasing expectations from customers.
“Britain is now a nation of budget travellers, with more of us choosing to stay in budget hotels than any other hotel type and thoughtful, stylish design and homely touches really matter in today’s world when staying away for business or leisure.”
The revamped hotels will also feature several sustainable initiatives including new carpets made from recycled fishing nets, as well as low-energy lighting and motion-sensing controls.
Travelodge plans to roll out the new design across its 578 UK properties, with the first five renovations set to be completed in April, including three hotels in London, as well as Southampton and Thame in Oxfordshire, which is close to the company’s headquarters.