As temperatures in parts of the UK climb towards 39 degrees, many travellers are rediscovering the age‑old art of the summer escape — not to the sun, but away from it.
The rise of the so‑called coolcation signals a shift in how holidaymakers choose to spend the hottest months, favouring destinations with gentler breezes, milder days and room to breathe. With a global portfolio of more than 5,800 hotels, Accor has spotlighted some of the most appealing places to cool off this season, from underrated Baltic city breaks to classic British seaside retreats.
Riga – Latvia
The Latvian capital is a captivating choice of city escape. A stroll through its Art Deco district and old town is a must, while food lovers will enjoy exploring Āgenskalns Market followed by a ride on the Panorama Wheel. The ideal base for any city adventure is the newly designed 5* Pullman Riga Old Town. Set within an 18th-century building next to Cathedral Square and the Freedom Monument, the hotel offers 151 rooms, a spa with a 19-metre pool, and a rooftop sauna with stunning city views. A hidden gem for food enthusiasts is the highly regarded Harper Woolf restaurant.
Superior double rooms, including breakfast, start from approximately £112 per night for ALL members. To book, visit: https://all.accor.com/hotel/
Brittany – France
On the other side of the English Channel lies Brittany, home to a true hidden gem for a relaxing summer escape. Hôtel Abbaye Le Tronchet – Handwritten Collection is set within a former 13th-century abbey and still radiates a sense of tranquillity. With fewer than 50 rooms, a spa and a charming restaurant, it’s ideal for guests seeking a more intimate and authentic experience. The highlights of the region — Saint-Malo, Dinan and Mont-Saint-Michel — are all within easy reach. After a day of exploring, guests can cool off in the pool and unwind.
Double rooms at this four-star hotel are available from approximately £97 per night for ALL members. To book, visit: https://all.accor.com/hotel/
Tallinn – Estonia
Estonia’s capital, Tallinn, charms with fresh sea air, a fairytale old town, a thriving food scene and a dynamic creative energy. At the intersection of old and new lies ibis Styles Tallinn, within walking distance of the creative district of Telliskivi and the historic centre. With its unique design inspired by photography, the hotel immerses guests in a visual world — fitting, given that the renowned Fotografiska Museum is just minutes away. A trip to the sea and the stylish Noblessner district is also highly recommended for a relaxing stroll and a dose of sunshine.
One night in a double room, including breakfast, starts from approximately £75 for ALL Accor members. To book, visit: https://all.accor.com/hotel/
Gdańsk – Poland
Gdańsk is not only a hub of the amber trade but also a fantastic seaside destination. Picture-perfect highlights include the pastel-coloured houses along the Royal Route and the Artus Court. For panoramic views, climb the more than 400 steps of St. Mary’s Church — one of the largest brick churches in the world.
Just a short walk from the city’s sandy beach is Novotel Gdańsk Marina. Whether relaxing by the sea, enjoying a sauna with ocean views, or strolling along the promenade towards Sopot, the Baltic Sea is always close by. Guests can dine at the Fish and Gin restaurant or unwind in the wellness area, which includes an indoor pool, spa and fitness facilities.
Standard double rooms are available from approximately £121 per night for ALL members. To book, visit: https://all.accor.com/hotel/
Paignton – England
It doesn’t always have to be the Mediterranean. The English Riviera offers a surprising amount of summer charm, with beautiful beaches and classic seaside appeal. Located directly on the promenade, Mercure Paignton boasts breathtaking coastal views. Modern sea-view rooms create a light, maritime atmosphere, perfect for long beach days, scenic walks and hikes along the South West Coast Path, just steps from the hotel. The design is inspired by elegant seaside architecture and the surrounding UNESCO Global Geopark, while the restaurant and bar reflect the region’s culinary heritage. Guests can enjoy the sea breeze with a drink on the sun terrace overlooking the water.
Classic double rooms start from approximately £85 per night for a double room for ALL members. To book, visit: https://all.accor.com/hotel/
Cotswolds – England
Quintessentially English, the rolling hills and charming villages of the Cotswolds are the perfect setting for a scenic summer getaway. Covering around 2,000 square kilometres, the region has been designated an Area of Outstanding Natural Beauty since 1966. Those dreaming of countryside drives and picnics should consider a stay at Mercure Gloucester Bowden Hall Hotel. This elegant Georgian manor house is set within expansive parkland, surrounded by ancient trees, meadows and lakes. After breakfast, guests can explore picturesque nearby villages such as Upton St Leonards or visit the Rococo Garden in Painswick.
Classic double rooms start from approximately £97 for ALL Accor members. To book, visit: https://all.accor.com/hotel/
