Hotel Ambassador Puts Guests at the Heart of the Story
As wanderlust created by TV and film continues to shape the way we travel, a new cultural phenomenon is taking centre stage: ‘set-jetting’. Nowhere is this trend more compelling than in Split, Croatia, a city where ancient history and contemporary luxury converge, and where some of television’s most memorable moments have been brought to life. Perfectly positioned at the heart of this trend is Hotel Ambasador, an elegant waterfront retreat that offers front-row access to the city’s most celebrated filming locations.
Split’s rise as a film production hotspot has been nothing short of meteoric, and the five-star hotel is ideally situated to explore the UNESCO-protected ancient city. A mere five-minute walk along the Riva Promenade from the hotel is Split Old Town. The city’s labyrinthine streets, Roman architecture, and dramatic coastal scenery have made it a natural backdrop for epic storytelling. Most notably, Split played a starring role in Game of Thrones – a franchise growing in popularity due to the recent release of A Knight of the Seven Kingdoms and the highly anticipated third series of House of the Dragon, airing in June 2026. The atmospheric Meereen Cellars of Diocletian’s Palace serve as Daenerys Targaryen’s dragon lair, and today, visitors can walk through these ancient stone corridors and relive scenes that captivated millions worldwide.
As you wander around this labyrinth of tunnels, fans of high-production fantasy drama can just imagine Viserion and Rhaegal chained up here – with all their fiery rage. The Golden Gate, the ancient entrance of Diocletian’s Palace, where the Targaryen Flag was placed once Daenerys took control of Meereen City. Outside, many streets are worth exploring, which are related to the series – the main one is Papalićeva Street, where Grey Worm leads the charge to free the slaves from the Masters. After all the filming locations have been ticked off, visitors can also visit the Split Game of Thrones Museum.
Building on this legacy, and beyond the realm of Westeros, Croatia’s second city continues to attract global creatives. Music icon Ed Sheeran selected the city recently as the music video location for the song ‘Camera’ in his eighth studio album ‘Play’ – with scenes shot on the rooftop terrace of Hotel Ambasador itself.
General Manager Stipe Medić ensured the musical superstar experienced a true taste of Split – a football jersey from HNK Hajduk Split with his name and favourite number on the back. The glamorous vantage point, offering sweeping views over the harbour and Old Town, is quickly becoming one of Split’s most coveted spots for both visitors and filmmakers alike.
For guests of Hotel Ambasador, these on-screen locations are seamlessly woven into their getaway. The expert concierge at the hotel is on hand to arrange any guided tours to explore key filming sites, offering insider insights into the productions that have brought Split global attention.
Today’s cultivated traveller is increasingly inspired by the worlds they see on screen, seeking to experience the landscapes and locations defining favourite films and television series. As ‘set-jetting’ continues to influence travel choices, Split stands out as a destination that offers both cultural depth and cinematic intrigue. Its ability to transport visitors into the worlds of their favourite stories, while championing the heritage of Croatia, makes it appealing. Hotel Ambasador, with its prime location and contemporary luxury, is perfectly positioned to meet this growing demand.
