RESTORATIVE HOSPITALITY INSPIRED BY THE RHYTHMS OF PUGLIA

Andrea Thompson

ByAndrea Thompson

June 26, 2025
apulia

Masseria Torre Maizza, a Rocco Forte Hotel, unveils new offerings, including deeply local itineraries, landscape-inspired restorative experiences, and eleven elegant new suites that are set to debut in July 2025.

Italy’s southern region of Apulia offers an idyllic escape to unwind and connect with the
restorative rhythm of local wellness traditions. Offering a warm and cocooning setting, Masseria Torre Maizza provides the perfect base to explore the region through carefully curated itineraries that highlight Apulia’s cultural, natural and gastronomic heritage, created exclusively for Rocco Forte Hotels guests by local tour operator Southern Visions for the 2025 season:

  • Foraging for one’s personal perfume| Designed to fully engage the senses, this itinerary blends personal experiences with the region’s rich botanical heritage. Accompanied by a master perfumer, guests take part in a guided walk through the Apulian countryside, gathering wildflowers, aromatic herbs and native plants along the way. The experience culminates in a hands-on workshop where participants craft their own personal fragrance capturing the essence of the region, creating a unique olfactory memory of their Apulian stay.
  • Marine Sound Bath | From the nearby town of Monopoli, guests can enjoy a leisurely boat ride to a secluded grotto where local musicians perform concerts using traditional Apulian instruments, their melodies echoing off the stone walls in harmony with the sound of the waves gently lapping the walls. Meditation sessions and sea-inspired sound baths can also be organised here, before the journey continues to Polignano a Mare, a delightful coastal town that has been dubbed ‘the Amalfi of Apulia’ for its dramatic cliffside seting.

Lido Bambù, the Hotel’s stylish beach club, offers a serene setting to savour Apulian beach life and wonderful lunches by the shore. Set in verdant grounds framed by secular olive groves and dotted with quintessential Apulian courtyards, Masseria Torre Maizza in the Itria Valley has expanded its accommodation offering with the “Borgo degli Ulivi”, with eleven new rooms and suites, each equipped with private garden and swimming pool. Designed by creative force Olga Polizzi, the company’s Vice President and Design Director, “Borgo degli Ulivi” is set to launch in July 2025 with the opening
of:

  • Itria Suite, a Forte Suite measuring 75sqm;
  • Four Corner Suites, each measuring 70sqm;
  • Six Junior Suites, each measuring 55sqm.

Blending contemporary touches with authentic Apulian elements, “Borgo degli Ulivi” echoes the distinctive design introduced with “Borgo Pietra Viva”, which marked Masseria Torre Maizza’s debut in 2019, after a complete refurbishment.

The culinary proposal – curated by Chef Fulvio Pierangelini, Food Creative Director of Rocco Forte Hotels – pays tribute to the Apulian tradition:

❖ in the refined Carosello, overlooking the Masseria’s ancient citrus grove;

❖ in the relaxing oasis by the pool, Viole a Pool Bar’s menu features Mediterranean flavours;

❖ under the arches of what was once the Masseria’s barn, the Bouganvillea bar.