Moët Hennessy and Formula 1 have unveiled The Out Lap, a hospitality concept billed as the world’s first moving fine dining experience staged on a grand prix circuit, with its debut set for the Formula 1 Moët & Chandon Belgian Grand Prix 2026 at Spa-Francorchamps.
For UK firms that use grand prix weekends to entertain clients, the launch signals a fresh tier of corporate hospitality, one that puts guests on the track itself rather than in a suite overlooking it. With Spa a short hop from the UK via Brussels, the Belgian round is already a fixture in many SME entertainment calendars, and this adds a headline option at the top of the market.
Twelve seats and a travelling dining room
The concept takes its name from the lap a driver completes from the garage to the starting grid. Guests, limited to just twelve per experience, board a travelling dining room that moves directly through the circuit, following a bespoke route designed around each grand prix and stopping at the track’s most celebrated locations.
At each stop, a former racing driver shares personal memories of the circuit’s defining moments. Every chapter of the journey is matched with a dish created by a leading chef and paired with wines and spirits from the Moët Hennessy portfolio. Each edition is designed to be unique, with every circuit inspiring its own route, stories and menu.
The approach reflects a wider shift in corporate entertaining, with venues reporting that most corporate events now include experiential elements rather than conventional wining and dining.
Spa-Francorchamps hosts the first edition
The inaugural edition takes place at Spa-Francorchamps, home to legendary corners including Eau Rouge, Raidillon, Pouhon and La Source. Moët Hennessy has invited Yannick Alléno, the world’s most Michelin-starred chef and chef ambassador for race title partner Moët & Chandon, to create an exclusive menu conceived to be experienced in motion.
The choice of a marquee chef taps into changing appetites among wealthy travellers, who are increasingly looking beyond the traditional fine dining format in favour of experiences they cannot buy elsewhere.
After Belgium, The Out Lap will travel to the Formula 1 Heineken Dutch Grand Prix, the Formula 1 Pirelli Gran Premio d’Italia and the Formula 1 TAG Heuer Gran Premio de España, with each stop offering a new interpretation of the concept.
Part of a ten-year luxury push into F1
The Out Lap is a flagship expression of the ten-year global partnership between LVMH and Formula 1, announced in 2024 and launched in 2025, which brought Louis Vuitton, Moët Hennessy and TAG Heuer into the sport. Formula 1 has framed the deal as a bridge between global sport and entertainment.
The experience draws on Moët Hennessy houses including Moët & Chandon, Hennessy, Belvedere Vodka, Glenmorangie, Whispering Angel, Volcan de mi Tierra and French Bloom. Pricing and booking details have not yet been announced, but with twelve seats per edition, demand from corporate hosts is likely to far outstrip supply. F1 hospitality has been moving steadily upmarket, from track-side suites to official afterparties built around corporate entertainment programmes, and The Out Lap sets a new benchmark for what a grand prix invitation can look like.
