American Express today announces a partnership with ALL Accor, Accor’s booking platform and loyalty programme, in the UK, enabling eligible UK Cardmembers to transfer Membership Rewards® points to the ALL Accor loyalty programme.
The partnership enhances the travel experience for eligible UK American Express® Cardmembers – offering discounts when planning and booking stays, as well as on-property recognition and rewards – across Accor’s portfolio of more than 5,700 hotels across 45 brands worldwide, including Raffles, Pullman, Sofitel, Hoxton and ibis1.
For every 300 Membership Rewards points transferred, Cardmembers will receive 100 ALL Accor Reward points, which can be redeemed for stays, dining and experiences across Accor’s global network. For instance, Reward points can be used by ALL Accor members to pay for all or part of their stays or Food and Beverage experiences, tickets to live events and more. For example,10,000 points is the equivalent to €200 redemption value in Accor hotels.
Mariana Gavela Llopis, Vice President, Membership Rewards and Cashback Products and Marketing at American Express UK, said: “We know that travel is one of the most popular ways our Cardmembers use their Membership Rewards points. By transferring Membership Rewards points to ALL Accor, they can now access stays, dining and experiences and elevate their trips across Accor’s global portfolio. “We’re excited about this partnership which amplifies the value of two trusted global brands and enhances the range of travel options available to Cardmembers – helping them get even more from their points.”
Julie White, Chief Commercial Officer for Europe & North Africa, Premium, Midscale & Economy brands at Accor, added: “This partnership marks another important step in keeping our programme relevant and compelling for our loyal members. By combining our brands and experiences with the strength of American Express reach, we are creating even more personalised journeys and unlocking richer ways for guests to engage with ALL Accor, from hotel stays and dining to exclusive events, all within one connected ecosystem.”
Cardmembers can link their Membership Rewards Account and their ALL Accor Account via the UK Membership Rewards website. Terms and conditions apply.