New branded on‑demand space launches with a slate of fan favourite titles
BBC Studios today announced the launch of BBC Nordic as a dedicated, multi-genre on‑demand destination on SAS Airlines. As the home of the brightest factual and feel-good TV, BBC Nordic delivers high-quality, innovative and locally relevant content that truly resonates with audiences across the region.
Rapidly growing since launching in April 2023, BBC Nordic has become the top international entertainment channel in Norway and the new partnership with SAS Airlines – the first airline to bring the channel onboard – takes it to new heights.
SAS Airlines travellers can enjoy a tailored on‑demand collection designed for the inflight environment. Whether it’s an immersive drama, insightful factual programming or inspiring real-world stories.
Content available to passengers at launch includes:
- Death in Paradise
The award-winning murder mystery series will see Saint Marie’s crime-fighting team investigating yet more deadly cases. When a skydiver dies, apparently stabbed mid-air, the case seems impossible to crack. A murder on a golf course, a killer at a concert and a mysterious case at a rehab clinic all challenge the team’s unique expertise in series 11. - Kingdom
This captivating wildlife drama chronicles the emotional real-life stories of four charismatic African animal families living in Zambia’s Luangwa Valley. Filmed across four years, this unique series captures every epic twist and turn of the animals’ interconnected lives. From uplifting highs to heart-rending lows, this is the true story of our animal families’ fight for power and survival. Watch the changing relationship between leopard mother Olimba and her growing cubs, the dramatic rise of powerful wild dog queen Storm, and the jostle for dominance (and surprising gentleness) between hyenas Tandala and Thentha, and their clan. Finally, lioness Lara and her inexperienced pride strive to regain the grip their ancestors once held over the valley. - Scandinavia with Simon Reeve
Simon journeys across a vast region of arctic tundra, endless forests and stunning fjords, through some of the most spectacular scenery on earth, while uncovering the surprising secrets of the happiest countries on the planet. - Where the Wild Men Are with Ben Fogle
Journeyman Ben Fogle continues his travels to remote locations around the world to meet people who rejected the rat race for a life less ordinary. Ben meets a new group of intrepid individuals who have moved to the wild to completely reinvent their lives. He encounters those who have ditched a life dominated by debts and daily grind in search of a new home in some of the most remote and inhospitable parts of the world. Locations include Norway, Portugal, Italy, Kenya, USA, Chile and Spain.
Zina Neophytou, SVP Out of Home & BBC News Commercial Development, BBC Studios: “Our aim is to make world‑class storytelling effortlessly accessible wherever audiences are, whether that’s on the ground or at 35,000 feet. Partnering with SAS Airlines to bring BBC Nordic onboard as a branded on‑demand experience does exactly this. With a slate that blends drama, adventure, and documentary, we’re delivering a premium inflight offering with the very best of British storytelling to passengers across the globe.”
Aron Backström, VP Product & Loyalty at SAS Airlines: “Enhancing the inflight experience is a key part of how we continue to evolve SAS as a premium and customer-focused airline. Introducing BBC Nordic as a distinct, branded space within our inflight entertainment offering adds further depth and relevance, with high-quality content that resonates strongly in our home markets while appealing to our international travellers. By thoughtfully curating what we offer in the air, we aim to make every journey with SAS more engaging, comfortable, and memorable.”
The new deal with SAS Airlines was brokered through content service provider Touch.