Celebrating 20 years of the iconic La Sultana Brand: Two of Morocco’s hidden gems

ByAndrea Thompson

June 17, 2024

Serving as a beacon of luxury in the heart of Marrakech and on the sparkling Atlantic coast of Oualidia, La Sultana is proud to celebrate 20 years of successful business in one of the world’s most beautiful destinations.

The iconic Moroccan brand first opened its doors to guests from all over the world in 2004 and is delighted to be celebrating this momentous anniversary with employees, partners, and travellers alike this year.

After 20 years, these stunning, iconic hotels are operating at the height of the industry, providing unparalleled service, exquisite cuisine and opulent rooms, with heritage at the heart of everything they do. The inaugural property, La Sultana Marrakech, opened 20 years ago with 28 beautifully adorned rooms and suites. Offering a 2,000 sq. metre roof terrace with a cocktail ‘mezze’ bar, a gym, cookery classes, and an on-site heated pool with spa, it’s clear the hotel has remained committed to innovation and expansion over the years.

Three years later, the group opened La Sultana Oualidia, a beguiling Moorish fortress surrounded by orange, olive and jacaranda trees, terraces, fountains and flowered balconies that overlook a serene lagoon on the Atlantic coast. A hidden gem by the ocean, La Sultana Oualidia became the only luxury hotel in Oualidia; with the ability to capture, energise and sooth in equal measure- the perfect antidote to the hustle and bustle of Marrakech.

La Sultana Marrakech

La Sultana Marrakech, the group’s flagship hotel, is set within the centre of the medina, spanning five beautiful riads, all uniquely designed to capture the authentic heritage of the Moroccan city. Shaped by ten centuries of history throughout the Almohad, Saadian and Alaouite dynasties, La Sultana decided to breathe new life into the legend of bygone eras in 2001, before opening its doors to guests three years later.

Its exceptional location near the Royal Palace, in the Kasbah neighbourhood, is listed as part of UNESCO’s World Heritage and draws visitors from around the world to experience its tranquil oasis in the middle of the city.

La Sultana Qualidia

To celebrate 20 years of successful business, La Sultana has plans to launch a brand new e-shop later this year, offering guests the chance to purchase a variety of branded merchandise to celebrate this milestone anniversary. Guests have the opportunity to purchase its beautiful brand new coffee table book, chronicling the design of the properties and the history of La Sultana over the years. With stunning imagery and details of the hotels, this is the perfect addition to anyone’s coffee table.

Whether past or prospective guests, readers of La Sultana Style will be transported through the 20 years of the iconic La Sultana, with the stunning imagery evoking the style and elegance not only of La Sultana Marrakech, but its sister property La Sultana Oualidia and incredible details of La Sultana Yacht, created by the brand.

For 20 years, La Sultana has been operating alongside the very best of Moroccan hospitality brands, and on its 20th anniversary, more and more guests will experience the subtle luxury and serene nature of both these incredible boutique hotels and will continue to do so for years to come.

HOW: Rates at La Sultana Marrakech start from £485 per night for a Riad Room. Rates at La Sultana Oualidia start from £475 per night for a Panorama Room for two people. For more information visit www.lasultanahotels.com. Items are purchasable from the e-shop lovelasultana.com