China Airlines is adding a stylish touch to its premium cabins with brand-new amenity kits designed in collaboration with Marc Jacobs, part of the airline’s continued effort to modernize its inflight experience.
Passengers in Business Class on the Taipei–Prague flight from the 28th March will be the first to enjoy the two distinct designs depending on direction of travel.
- Ex‑Taipei flights will feature a structured, tan‑leather vanity‑style case inspired by one of Marc Jacobs’ signature accessories.
- Inbound services will offer a softer cream pouch with gold detailing and a bold logo.
Both versions come stocked with a mix of comfort and wellness items, including a Marc Jacobs eye mask, a leather cable organiser, and skincare from Danish lifestyle brand Frama. Essentials such as a mini hairbrush, earplugs, bamboo dental kit and multi‑adaptor charging cable round out the set.
Premium economy gets a colourful refresh
Premium economy passengers aren’t left out: their kits arrive in either lemon yellow or navy, embossed with “The Flight Case” in the brand’s familiar typography.
Part of a broader strategy to appeal to younger travellers
The amenity‑kit collaboration is one of several recent enhancements aimed at a more digitally connected, lifestyle‑driven demographic.