Achieved in under six months, the brand’s remarkable trajectory signals owner confidence and growing demand in the region for quality, trusted accommodation across market segments
Marriott International, Inc. today announced landmark dual milestones for The Fern Hotels & Resorts, Series by Marriott in India – 75 hotels have now been signed under the brand’s founding collaboration with Concept Hospitality Private Limited (CHPL), while 50 of those properties are already open and welcoming guests – bringing over 3,556 rooms into Marriott’s portfolio in India. Accomplished in under six months since the brand’s debut in November 2025, this pace of growth stands as one of the most compelling chapters in Marriott’s regional expansion story and firmly establishes India as the defining foundation for Series by Marriott’s global growth.
With the founding deal for Series by Marriott’s global debut, Concept Hospitality and The Fern Hotels & Resorts brought to the table a distinctive combination of regional authenticity, and a commitment to sustainable hospitality, spanning the breadth of the subcontinent. Together, the resulting Series by Marriott portfolio now spans 43 cities in India across Tier 1, 2 and 3 markets, reflecting both depth of presence and strong geographic balance across the country.
“Reaching 75 signed hotels is a milestone we are genuinely proud of, but the more meaningful story is the hotels that are already open – already welcoming guests, earning loyalty, and delivering on the promise we made when this association began,” said Suhail Kannampilly, Managing Director, Concept Hospitality. “The alignment between The Fern’s heritage of thoughtful, regionally rooted hospitality and Marriott International’s global standards and distribution has resonated powerfully with owners and travelers alike. Between our commitment to sustainable hospitality, the industry’s growing appetite for quality development, and Marriott’s unmatched systems and loyalty reach, we are tracking well ahead of our plans – and we are only just beginning.”
Series by Marriott is a regionally created globally connected, collection brand that brings together locally recognized hotel groups under the trusted umbrella of Marriott Bonvoy. Designed for the ‘global domestic’ traveller – guests who seek the comfort and reliability of a world-class brand alongside genuine, place-specific experiences – the brand is defined by the well-executed fundamentals that matter most: comfortable rooms, reliable service, dependable Wi-Fi, and a sense of arrival that feels unmistakably local.
Each property tells its own story, shaped by the character of the region and the people it serves. From a heritage hotel in Rajasthan to a business hotel in a thriving Tier 2 city, every Series by Marriott hotel delivers the consistent quality guests trust while celebrating the distinctive spirit of its destination. Select properties also offer access to breakfast, fitness centers, and meetings and events spaces – making the brand equally suited to the leisure explorer and the discerning business traveller.
The brand now holds a presence in key cities, tier two markets as well as popular resort destinations with openings such as The Fern Mumbai, Goregaon, Series by Marriott; The Fern Jaipur, Series by Marriott; The Fern Habitat Goa, Candolim, Series by Marriott; Rakabi The Fern Igatpuri, Series by Marriott and The Fern Residency Bengaluru, Seshadripuram, Series by Marriott, to name a few.