Rocco Forte’s Masseria Torre Maizza has reopened for the 2026 season, introducing a new cultural programme designed to appeal to business travellers extending their stay in Puglia or seeking meaningful downtime between meetings.
The 16th‑century masseria, set in the Valle d’Itria, is positioning its latest offering, Trame, a curated journey into the region’s textile and light‑making heritage — as a way for guests to engage with local craftsmanship at a slower, more intentional pace.
A New Angle on Bleisure in Puglia
The property’s new itineraries offer structured, concierge‑supported experiences that go beyond standard hotel excursions. Trame connects guests with artisans across the region, from historic weaving workshops to contemporary sartorial studios, giving travellers the chance to explore Puglia’s creative identity through hands‑on sessions and private consultations.
For time‑poor executives, the appeal lies in the format: each route can be customised, condensed or expanded, allowing travellers to fit cultural immersion around meetings or remote‑working schedules.
Craft, Light and Local Know‑How
The textile component of Trame includes visits to long‑established weaving foundations, bespoke tailoring houses and lace‑making ateliers — all designed to showcase techniques passed down through generations. Meanwhile, the “art of light” strand introduces guests to the makers behind Puglia’s iconic luminarie, the sculptural wooden light structures that illuminate festivals across the south.
For corporate groups, incentive planners or leadership retreats, these workshops offer a distinctive alternative to traditional team‑building activities, with a focus on creativity, heritage and slow living.
A Strengthened Luxury Base for Business Travel
The hotel itself — now expanded to 50 rooms and suites — continues to blend contemporary design with Apulian character, with interiors by Olga Polizzi and access to the private Lido Bambù beach club. Dining at Carosello Restaurant and the Violetta Pool Bar remains a draw for travellers looking to host clients or unwind after a day of travel.
With Puglia’s profile rising the reopening reinforces the region’s appeal as a destination where business trips can be paired with meaningful cultural experiences.