MCR Property Group has entered the hospitality market with a £150m investment in a central London portfolio, anchored by the acquisition of four properties in Kensington and Chelsea.
The collection includes Ashburn Hotel, Ashburn Court, Chesham Court and Claverley Court, bringing together a mix of boutique hotel rooms and serviced apartments in one of the capital’s most resilient and supply‑constrained districts.
The group plans a full refurbishment across all assets, repositioning them within a premium, design‑led segment to meet evolving guest expectations. The properties will be unified under a new independent lifestyle brand, giving MCR control over pricing, positioning and guest experience as it builds a platform for future expansion.
The move marks a strategic shift for the company as it targets operational real estate in high‑demand London locations. Leadership says the focus will be on strong asset management and integrated operations to drive long‑term income performance, with additional acquisitions already under negotiation across the UK.