Now Accepting Reservations: The Imperial Bloomsbury

One of London’s most storied neighbourhoods will soon welcome the return of The Imperial, a 1960s modernist icon.

The 357-key hotel directly overlooks Bloomsbury’s Russell Square, and is now taking reservations for its grand reopening.

As the hotel enters its next chapter, this once-in-a-generation renovation adds new spaces – including a 327.1m² rooftop bar and restaurant – while staying true to the building’s multi-faceted heritage.

The hotel’s reimagined interior pays homage to its modernist architecture and is influenced by the creative spirit of the writers, thinkers, painters, and reformers that defined the cultural voice of the decade it was built. Distinctive wood panelling, sculptural lighting, and terrazzo are balanced with tactile textures and the soft silhouettes of mid-century furniture.

Most of the 357 rooms and suites feature the hotel’s iconic geometric windows, now preserved to frame Russell Square in a new light, while some include private gardens that come with outdoor bathtubs and wellness bags. Considered experiences and curated Mini Bar Edits will also allow guests to shape their stays.

Retro details such as in-room GPO Audrey phones, complimentary Chopper Bike hire, and collections of design-led board games, books, and magazines curated by local collaborators also hark back to the hotel’s past.

The Bell Room & Terrace boasts features from the original Victorian building, including a galleon that once stood atop a turret, and the building’s imposing clock and bells.

Reflecting The Imperial’s connection to creative expression, Adam Ellis Studio Art House has contributed over 500 original prints, displayed in guest rooms and throughout public spaces. Each print features sharp lines and bold colours in a nod to the rebellious flare of the sixties.

The new and improved hotel will also feature an all-day dining space, a ground-floor restaurant, and Bloomsbury’s first and only rooftop bar. Expected to become one of the city’s most sought-after spots, the tenth-floor lookout offer a multi-sensory experience for post-work drinks, pre-theatre cocktails, or simple people watching with sweeping views of the capital.

At The Imperial, guests can look forward to a of programme of cultural, music, and wellbeing events, including conversations with cultural figures, listening sessions, and movement, sound, and breath rituals.  More details will be announced soon.